Paid search glossary definition

Paid search is a digital marketing strategy that involves displaying paid advertisements in search engine results to attract visitors to a website. It is also known as SEA (Search Engine Advertising).

How Does Paid Search Work?

Advertisers select keywords related to their products or services and create ads that can appear when users perform relevant searches. Advertising platforms, such as Google Ads and Microsoft Advertising, use auction systems, among other factors, to determine which ads are displayed and in what position.

In many paid search models, advertisers pay when a user clicks on their ad. This model is known as pay-per-click (PPC).

Paid Search and SEO

Paid search and SEO are two complementary approaches. SEO focuses on improving a website’s organic visibility in search results, while paid search provides visibility through paid advertising.

Paid search can be used to generate traffic quickly, promote an offer, reach a targeted audience, or increase conversions. It also allows businesses to measure campaign performance and adjust their investment based on results.

In short, paid search involves purchasing visibility in search engine results to attract qualified visitors to a website or offer.

← Back to Glossary