SEA (Search Engine Advertising) refers to paid advertising techniques used on search engines. It involves displaying ads in search results to increase a website's visibility, attract targeted visitors, and generate conversions.
How Does SEA Work?
Advertisers create advertising campaigns by selecting keywords related to their products or services. Ads can then appear when users perform searches that match the campaign's targeting criteria.
Advertising platforms, such as Google Ads and Microsoft Advertising, use auction systems, among other factors, to determine which ads are displayed and in what position. Pay-per-click (PPC) is one of the most common billing models.
SEA and SEO
SEA and SEO are two complementary approaches to search engine marketing. SEA provides visibility through paid advertisements, while SEO focuses on improving a website's organic visibility in search results.
In short, SEA involves using paid advertising on search engines to reach a targeted audience and generate traffic or conversions.
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
Follow us
