CASE STUDIES TOURISME ÎLES DE LA MADELEINE

Tourisme Îles de la Madeleine has been trusting us for over 25 years.

For several decades, Numérique has partnered with Tourism Îles de la Madeleine to continuously evolve its digital ecosystem. In a destination as unique as the Magdalen Islands, where the visitor experience often begins long before travelers arrive on the archipelago, it is essential to provide tools that support both the internal team, tourism partners, and visitors seeking reliable, timely, and well-organized information.

The project aimed to centralize numerous operational processes within a flexible management environment while improving communications, content updates, member management, and access to tourism information. Over time, this collaboration has resulted in a comprehensive platform specifically designed to meet the needs of a regional tourism organization and the unique realities of the Magdalen Islands.

A Simple and Efficient Content Management Console

One of the cornerstones of the project is the management console developed to allow the Tourism Îles de la Madeleine team to update the website quickly and easily. Administrators can modify content, add pages, publish news, manage documents, update tourism information, and keep the website current without relying on ongoing technical assistance.

This autonomy is particularly valuable for a tourism organization where information must frequently be adjusted according to seasons, events, marketing campaigns, transportation conditions, and visitor needs.

A Dedicated Portal for Tourism Members

Tourism Îles de la Madeleine represents a wide range of tourism businesses, including accommodations, restaurants, attractions, activities, services, and local merchants. To simplify the management of their information, we developed a dedicated member portal that allows businesses to update their own profiles, descriptions, contact information, photos, and related content.

This functionality ensures more accurate and up-to-date information throughout the website while reducing administrative workload for the organization’s staff. Members gain greater autonomy, while visitors benefit from richer and more reliable content.

Availability Calendar for Accommodation Providers

For travelers planning their stay, accommodation availability is one of the most important pieces of information. To address this need, we developed an availability calendar tool that allows accommodation providers to manage and display their availability directly through the platform.

This system simplifies the planning process for visitors while enabling lodging operators to better communicate their capacity. By centralizing availability information, the website becomes a more valuable planning tool and enhances the overall user experience.

Integration with the CTMA API

Transportation is a critical component of any trip to the Magdalen Islands. To address this reality, we developed an integration with the CTMA API, allowing the platform to provide access to information related to ferry transportation services to and from the Islands.

This integration adds tangible value to the visitor experience by helping travelers better understand transportation options and plan their journey using relevant and up-to-date travel information.

Artificial Intelligence Tools to Enhance Communications

We also integrated an AI-powered agent connected to the organization's email system to assist staff in preparing responses to visitor inquiries. When a message is received, the tool can analyze its content, extract important details, and generate a suggested response tailored to the specific context.

This automation helps save time, improve communication consistency, and support the team in managing large volumes of inquiries, particularly during peak tourism seasons.

In parallel, we have prepared an AI assistant that will be integrated directly into the website. This virtual assistant will help visitors find information, answer questions, guide them toward relevant content, and facilitate the discovery of accommodations, attractions, activities, and tourism services available throughout the destination.

Publication Requests, Newsletters, and Membership Contract Management

The platform also includes a publication request management system with integrated label printing functionality. This tool simplifies request processing, mailing preparation, and the administrative management associated with distributing tourism publications and promotional materials.

Additionally, we implemented a newsletter management system that enables the organization to communicate effectively with visitors, partners, and members. Campaigns can be created and distributed quickly through a centralized environment.

Finally, a membership contract management system was developed to organize member agreements, improve administrative follow-up, and centralize information related to membership subscriptions and renewals.

A Scalable Platform Supporting the Destination’s Growth

The Tourism Îles de la Madeleine project demonstrates the value of a digital solution tailored to the realities of a tourism destination. By combining content management, member autonomy, artificial intelligence, external integrations, and administrative tools, Numérique has helped create an environment capable of effectively supporting staff, tourism partners, and visitors alike.

This collaboration highlights our ability to develop custom digital platforms that evolve alongside an organization’s needs while improving information quality, communication efficiency, operational productivity, and the overall visitor experience.