Off-page SEO glossary definition

Off-page SEO refers to all actions performed outside of a website to improve its visibility, reputation, and authority with search engines. It complements on-page SEO, which focuses on optimizing elements directly on the website.

How does off-page SEO work?

Off-page SEO relies notably on acquiring inbound links (backlinks) from other websites. The quality, relevance, and credibility of the websites providing these links can help strengthen a site's authority in the eyes of search engines.

What does off-page SEO include?

In addition to building and acquiring backlinks, off-page SEO can include mentions of a company or brand across the Web, digital public relations, external content strategies, and other signals that help establish its online reputation.

In summary, off-page SEO includes strategies performed outside of a website to strengthen its authority, reputation, and visibility in search engines.

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