International SEO glossary definition
International SEO refers to search engine optimization strategies designed to improve a website's visibility across multiple countries, regions, or languages. It helps search engines understand which markets and audiences the different versions of a website are intended for.
How does international SEO work?
International SEO involves adapting a website's structure and content according to the languages, countries, and markets being targeted. This may involve creating separate language or regional versions and developing keyword strategies based on the search habits of each market.
What does international SEO include?
An international SEO strategy can include the use of hreflang tags, URL structure, content translation and localization, as well as optimizing SEO elements for each targeted language or region.
In summary, international SEO helps optimize a website to improve its organic visibility among audiences located in different countries or using different languages.