Anchor text glossary definition

Anchor text is the visible and clickable text of a hyperlink. It helps users and search engines understand the topic or destination of the page the link points to.

What is anchor text used for?

Descriptive anchor text provides context about a link's destination before a user clicks on it. For example, a link using the words “SEO audit” generally provides more information than generic text such as “click here.”

Anchor text also plays a role in Web accessibility and user experience, as clear and descriptive links make it easier to navigate and understand the structure of a website.

What is the role of anchor text in SEO?

In SEO, anchor text can help search engines understand the context and topic of the linked page. It is used both for internal links between pages on the same website and for inbound links from other websites.

It is generally preferable to use natural, relevant, and descriptive anchor text rather than artificially repeating the same keywords across a large number of links.

In summary, anchor text is the clickable portion of a link that provides users and search engines with information about the content of its destination.

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