Web composer is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for Web composer:
A Web writer isn't just someone who writes well. Web composer is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web composer also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Prairie, for your NPO in Saint-Hyacinthe, for your transportation company in Magog, for your hockey league in Terrebonne, for your hotel in Laval, for your restaurant in Sherbrooke, for your business in Pierrefonds, for your company in Saint-Hyacinthe, for your SME in Drummondville, for your car dealership in Chicoutimi, for your startup in Rosemont, for your small town in Saint-Léonard, for your store in Abitibi-Témiscamingue, for your shop in Kirkland, for your thrift shop in Granby, for your shoe store in Beauceville, for your clothing store in Saint-Georges, for your electronics store in Shawinigan, for your robotics store in Canada, for your eyewear store in Whitehorse, for your furniture store in Candiac, for your construction company in Ottawa, for your hostel in Anjou, for your lodging in Mauricie, for your camping in Yellowknife, for your outfitter in Bromont, for your printing house in Lachine, for your financial service company in Thetford Mines, for your organization in Canada, for your nonprofit organization in Trois-Rivières, for your non profit organization in Centre-du-Québec, for your small business in Chateauguay, for your insurance broker in Verdun, for your human ressources in Saint-Hyacinthe, for your non profit in Chateauguay, for your HR in Saguenay, for your warehouse in Nuns' Island, for your bed and breakfast in Mont-Tremblant, for your spa in Baie-Comeau, for your brewery in the South Shore, for your city in Sherbrooke, for your town in Quebec City, for your microbrewery in Gaspé, for your association in the Laurentians, for your tourism association in Boucherville, for your regional tourism association in Ottawa, for your RTA in East-Broughton, for your pub in Thetford Mines, for your bistro in Mauricie, for your salon in Halifax, for your hairdressing salon in Sorel-Tracy, for your beauty salon in Thetford Mines, for your plumbing company in Plateau-Mont-Royal, for your sugar shack in Estrie, for your agency in Beauceville, for your recruitment company in Fredericton, for your headhunting company in Joliette, for your Clinic in Gatineau
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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