Web Writing for your transportation company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your transportation company combines writing skills with a deep understanding of digital requirements, SEO for your transportation company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your transportation company.
Here are the requirements to follow for Web Writing for your transportation company:
A Web writer isn't just someone who writes well. Web Writing for your transportation company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your transportation company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your transportation company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your transportation company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your transportation company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your transportation company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your transportation company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your transportation company.
Web content for your transportation company has to be very precisely structured if you want to extend the time users spend on a website for your transportation company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your transportation company!
Web Writing for your transportation company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your transportation company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your transportation company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rimouski, for your NPO in Gaspé, for your transportation company in La Tuque, for your hockey league in Chaudière-Appalaches, for your hotel in Tremblant, for your restaurant in Chambly, for your business in Côte-des-Neiges, for your company in Québec Maritime, for your SME in Gaspésie, for your car dealership in Montmagny, for your startup in Sherbrooke, for your small town in Brossard, for your store in Saint-Léonard, for your shop in Côte-des-Neiges, for your thrift shop in Saint-Hyacinthe, for your shoe store in Boucherville, for your clothing store in Saint-Eustache, for your electronics store in NDG, for your robotics store in Fredericton, for your eyewear store in Charlottetown, for your furniture store in Anjou, for your construction company in Kirkland, for your hostel in Montreal, for your lodging in Robertsonville, for your camping in Boucherville, for your outfitter in Estrie, for your printing house in Pierrefonds, for your financial service company in Princeville, for your organization in Scott, for your nonprofit organization in Lachine, for your non profit organization in Sherbrooke, for your small business in Pierrefonds, for your insurance broker in Saint-Georges, for your human ressources in Estrie, for your non profit in the Eastern Townships, for your HR in Calgary, for your warehouse in Fredericton, for your bed and breakfast in Sorel-Tracy, for your spa in La Tuque, for your brewery in Napierville, for your city in Plateau-Mont-Royal, for your town in Rivière-du-Loup, for your microbrewery in Mauricie, for your association in the Eastern Townships, for your tourism association in Joliette, for your regional tourism association in Anjou, for your RTA in La Tuque, for your pub in Rivière-du-Loup, for your bistro in Saint-Eustache, for your salon in Calgary, for your hairdressing salon in Rimouski, for your beauty salon in Boisbriand, for your plumbing company in Joliette, for your sugar shack in Bas-Saint-Laurent, for your agency in Saint-Jean-sur-Richelieu, for your recruitment company in Montreal, for your headhunting company in Bromont, for your Clinic in Lachine
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe