Web Writing for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web Writing for your town:
A Web writer isn't just someone who writes well. Web Writing for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web Writing for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montmagny, for your NPO in Chambly, for your transportation company in Sherbrooke, for your hockey league in La Prairie, for your hotel in Saint-Hubert, for your restaurant in Estrie, for your business in Estrie, for your company in the South Shore, for your SME in Bas-Saint-Laurent, for your car dealership in Lasalle, for your startup in Côte-des-Neiges, for your small town in Centre-du-Québec, for your store in Granby, for your shop in Whitehorse, for your thrift shop in Plessisville, for your shoe store in Montreal, for your clothing store in Drummondville, for your electronics store in Tremblant, for your robotics store in Saint-Georges, for your eyewear store in Saguenay, for your furniture store in Saguenay, for your construction company in Ottawa, for your hostel in Centre-du-Québec, for your lodging in Abitibi-Témiscamingue, for your camping in Chambly, for your outfitter in Regina, for your printing house in NDG, for your financial service company in Iqaluit, for your organization in Napierville, for your nonprofit organization in Lachenaie, for your non profit organization in Bas-Saint-Laurent, for your small business in Côte-des-Neiges, for your insurance broker in Lanaudière, for your human ressources in Ottawa, for your non profit in Outaouais, for your HR in Chaudière-Appalaches, for your warehouse in Saint-Joseph-de-Beauce, for your bed and breakfast in Bas-Saint-Laurent, for your spa in Candiac, for your brewery in Dorval, for your city in Verdun, for your town in Charlottetown, for your microbrewery in Whitehorse, for your association in Montreal, for your tourism association in Dorval, for your regional tourism association in Rivière-du-Loup, for your RTA in Hochelaga-Maisonneuve, for your pub in Gaspésie, for your bistro in Bromont, for your salon in Charlottetown, for your hairdressing salon in Lévis, for your beauty salon in Québec Maritime, for your plumbing company in Scott, for your sugar shack in Halifax, for your agency in Chambly, for your recruitment company in Hochelaga-Maisonneuve, for your headhunting company in Saguenay-Lac-Saint-Jean, for your Clinic in Chandler
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe