Web Writing for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web Writing for your town:
A Web writer isn't just someone who writes well. Web Writing for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web Writing for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Repentigny, for your NPO in Pointe-Claire, for your transportation company in Longueuil, for your hockey league in Québec Maritime, for your hotel in La Tuque, for your restaurant in Shawinigan, for your business in the South Shore, for your company in La Tuque, for your SME in Tremblant, for your car dealership in Outaouais, for your startup in Lanaudière, for your small town in Calgary, for your store in Rosemont, for your shop in Sherbrooke, for your thrift shop in Granby, for your shoe store in Chambly, for your clothing store in Lachenaie, for your electronics store in Chambly, for your robotics store in Repentigny, for your eyewear store in Pointe-Claire, for your furniture store in La Prairie, for your construction company in Trois-Pistoles, for your hostel in Saint-Eustache, for your lodging in the South Shore, for your camping in Estrie, for your outfitter in North Montreal, for your printing house in Centre-du-Québec, for your financial service company in Candiac, for your organization in Mont-Tremblant, for your nonprofit organization in Princeville, for your non profit organization in Anjou, for your small business in Sept-Îles, for your insurance broker in Mirabel, for your human ressources in Regina, for your non profit in East-Broughton, for your HR in Sainte-Thérèse, for your warehouse in Edmonton, for your bed and breakfast in Saint-Hyacinthe, for your spa in Repentigny, for your brewery in Sept-Îles, for your city in Chandler, for your town in North Montreal, for your microbrewery in the Laurentians, for your association in La Prairie, for your tourism association in Chicoutimi, for your regional tourism association in Gaspésie, for your RTA in Beauceville, for your pub in Robertsonville, for your bistro in the Magdalen Islands, for your salon in Sainte-Thérèse, for your hairdressing salon in Granby, for your beauty salon in Saint-Laurent, for your plumbing company in Gaspé, for your sugar shack in Rivière-du-Loup, for your agency in Mascouche, for your recruitment company in the Magdalen Islands, for your headhunting company in Yellowknife, for your Clinic in Mascouche
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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