Web Writing for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web Writing for your town:
A Web writer isn't just someone who writes well. Web Writing for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web Writing for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Pistoles, for your NPO in Longueuil, for your transportation company in Rimouski, for your hockey league in Candiac, for your hotel in Pierrefonds, for your restaurant in Victoriaville, for your business in Vancouver, for your company in Shawinigan, for your SME in Vallée-Jonction, for your car dealership in Verdun, for your startup in the Eastern Townships, for your small town in Repentigny, for your store in Charlottetown, for your shop in Saint-Eustache, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in Sorel-Tracy, for your clothing store in Québec Maritime, for your electronics store in Canada, for your robotics store in Kirkland, for your eyewear store in Gaspésie, for your furniture store in Sorel-Tracy, for your construction company in Boisbriand, for your hostel in La Tuque, for your lodging in Gaspé, for your camping in Bas-Saint-Laurent, for your outfitter in Halifax, for your printing house in Pierrefonds, for your financial service company in the Eastern Townships, for your organization in La Tuque, for your nonprofit organization in Rivière-du-Loup, for your non profit organization in Vallée-Jonction, for your small business in Plateau-Mont-Royal, for your insurance broker in Mauricie, for your human ressources in Saint-Jean-sur-Richelieu, for your non profit in Mont-Tremblant, for your HR in Gaspé, for your warehouse in Québec Maritime, for your bed and breakfast in Saguenay, for your spa in Joliette, for your brewery in Ottawa, for your city in the Magdalen Islands, for your town in Saint-Jean-sur-Richelieu, for your microbrewery in Sept-Îles, for your association in Magog, for your tourism association in Vallée-Jonction, for your regional tourism association in Rivière-du-Loup, for your RTA in Nuns' Island, for your pub in Rimouski, for your bistro in Abitibi-Témiscamingue, for your salon in Regina, for your hairdressing salon in Pointe-Claire, for your beauty salon in Gaspé, for your plumbing company in Boisbriand, for your sugar shack in Ottawa, for your agency in Mont-Tremblant, for your recruitment company in Joliette, for your headhunting company in Rivière-du-Loup, for your Clinic in Laval
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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