Web Writing for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web Writing for your town:
A Web writer isn't just someone who writes well. Web Writing for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web Writing for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Candiac, for your NPO in Mauricie, for your transportation company in Charlottetown, for your hockey league in La Tuque, for your hotel in Trois-Rivières, for your restaurant in Saint-Léonard, for your business in Baie-Comeau, for your company in Iqaluit, for your SME in Côte-Nord, for your car dealership in Boisbriand, for your startup in Sainte-Marie-de-Beauce, for your small town in Sainte-Thérèse, for your store in Quebec, for your shop in Lachine, for your thrift shop in Ottawa, for your shoe store in Whitehorse, for your clothing store in Bas-Saint-Laurent, for your electronics store in Mont-Tremblant, for your robotics store in Victoriaville, for your eyewear store in the Magdalen Islands, for your furniture store in Lachine, for your construction company in Montérégie, for your hostel in Magog, for your lodging in Mascouche, for your camping in Boisbriand, for your outfitter in Nord-du-Québec, for your printing house in Montreal, for your financial service company in Edmonton, for your organization in Sainte-Marie-de-Beauce, for your nonprofit organization in Robertsonville, for your non profit organization in Longueuil, for your small business in Lachine, for your insurance broker in Kirkland, for your human ressources in Baie-Comeau, for your non profit in Laval, for your HR in Bromont, for your warehouse in Sorel-Tracy, for your bed and breakfast in Princeville, for your spa in Montérégie, for your brewery in Shawinigan, for your city in Notre-Dame-des-Pins, for your town in Black Lake, for your microbrewery in Boucherville, for your association in Mascouche, for your tourism association in Vallée-Jonction, for your regional tourism association in Regina, for your RTA in Magog, for your pub in Quebec City, for your bistro in Candiac, for your salon in Regina, for your hairdressing salon in Calgary, for your beauty salon in Ottawa, for your plumbing company in Verdun, for your sugar shack in Beauport, for your agency in Candiac, for your recruitment company in Lac-Saint-Jean, for your headhunting company in Charlottetown, for your Clinic in Kirkland
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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