Web Writing for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web Writing for your town:
A Web writer isn't just someone who writes well. Web Writing for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web Writing for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Anjou, for your NPO in Plessisville, for your transportation company in Québec Maritime, for your hockey league in Sorel-Tracy, for your hotel in Chateauguay, for your restaurant in Lachine, for your business in Québec Maritime, for your company in Mont-Tremblant, for your SME in Toronto, for your car dealership in Verdun, for your startup in Canada, for your small town in Saint-Jean-sur-Richelieu, for your store in Saguenay-Lac-Saint-Jean, for your shop in Saint-Eustache, for your thrift shop in La Prairie, for your shoe store in Anjou, for your clothing store in Sherbrooke, for your electronics store in Gaspé, for your robotics store in Chambly, for your eyewear store in Magog, for your furniture store in the Magdalen Islands, for your construction company in Ottawa, for your hostel in Brossard, for your lodging in Candiac, for your camping in Nord-du-Québec, for your outfitter in the Eastern Townships, for your printing house in Lachine, for your financial service company in Mont-Tremblant, for your organization in Plessisville, for your nonprofit organization in Gaspésie, for your non profit organization in Boisbriand, for your small business in Trois-Pistoles, for your insurance broker in Quebec City, for your human ressources in Longueuil, for your non profit in Napierville, for your HR in Lachine, for your warehouse in North Montreal, for your bed and breakfast in Chateauguay, for your spa in Outaouais, for your brewery in Saint-Léonard, for your city in Dorval, for your town in Boisbriand, for your microbrewery in the South Shore, for your association in Lévis, for your tourism association in the South Shore, for your regional tourism association in Saint-Eustache, for your RTA in Bromont, for your pub in Bas-Saint-Laurent, for your bistro in Saint-Hyacinthe, for your salon in Hochelaga-Maisonneuve, for your hairdressing salon in Gaspésie, for your beauty salon in Bas-Saint-Laurent, for your plumbing company in Pointe-Claire, for your sugar shack in Mirabel, for your agency in Fredericton, for your recruitment company in Mont-Tremblant, for your headhunting company in Magog, for your Clinic in Verdun
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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