Web Writing for your tourism association in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your tourism association in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your tourism association in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your tourism association in Montreal.
Here are the requirements to follow for Web Writing for your tourism association in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your tourism association in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your tourism association in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your tourism association in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your tourism association in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your tourism association in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your tourism association in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your tourism association in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your tourism association in Montreal.
Web content for your tourism association in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your tourism association in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your tourism association in Montreal!
Web Writing for your tourism association in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your tourism association in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your tourism association in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sorel-Tracy, for your NPO in Mascouche, for your transportation company in Plateau-Mont-Royal, for your hockey league in Montmagny, for your hotel in Sept-Îles, for your restaurant in Magog, for your business in Iqaluit, for your company in NDG, for your SME in Rivière-du-Loup, for your car dealership in Calgary, for your startup in Quebec City, for your small town in the South Shore, for your store in Tremblant, for your shop in Côte-des-Neiges, for your thrift shop in Ottawa, for your shoe store in Tremblant, for your clothing store in Beauceville, for your electronics store in Plessisville, for your robotics store in Brossard, for your eyewear store in Whitehorse, for your furniture store in Saguenay-Lac-Saint-Jean, for your construction company in Québec Maritime, for your hostel in Saint-Joseph-de-Beauce, for your lodging in Pointe-Claire, for your camping in Montmagny, for your outfitter in Centre-du-Québec, for your printing house in NDG, for your financial service company in Trois-Rivières, for your organization in Thetford Mines, for your nonprofit organization in Princeville, for your non profit organization in Boisbriand, for your small business in the South Shore, for your insurance broker in Quebec, for your human ressources in Gatineau, for your non profit in the Laurentians, for your HR in Yellowknife, for your warehouse in Charlottetown, for your bed and breakfast in Magog, for your spa in Black Lake, for your brewery in Lachenaie, for your city in Lachenaie, for your town in Saguenay-Lac-Saint-Jean, for your microbrewery in Estrie, for your association in Brossard, for your tourism association in Winnipeg, for your regional tourism association in Joliette, for your RTA in Mauricie, for your pub in Regina, for your bistro in Sept-Îles, for your salon in Napierville, for your hairdressing salon in Chaudière-Appalaches, for your beauty salon in Saint-Hyacinthe, for your plumbing company in Sorel-Tracy, for your sugar shack in Anjou, for your agency in Victoriaville, for your recruitment company in Beauceville, for your headhunting company in Bas-Saint-Laurent, for your Clinic in Abitibi-Témiscamingue
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe