Web Writing for your tourism association in Halifax is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your tourism association in Halifax combines writing skills with a deep understanding of digital requirements, SEO for your tourism association in Halifax, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your tourism association in Halifax.
Here are the requirements to follow for Web Writing for your tourism association in Halifax:
A Web writer isn't just someone who writes well. Web Writing for your tourism association in Halifax is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your tourism association in Halifax and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your tourism association in Halifax, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your tourism association in Halifax aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your tourism association in Halifax just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your tourism association in Halifax that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your tourism association in Halifax, to help users find the information they want and then continue reading. That is the Web writer's main objective for your tourism association in Halifax.
Web content for your tourism association in Halifax has to be very precisely structured if you want to extend the time users spend on a website for your tourism association in Halifax. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your tourism association in Halifax!
Web Writing for your tourism association in Halifax also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your tourism association in Halifax, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your tourism association in Halifax. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rimouski, for your NPO in Côte-des-Neiges, for your transportation company in Sainte-Thérèse, for your hockey league in Plessisville, for your hotel in Laval, for your restaurant in Black Lake, for your business in Chandler, for your company in Saint-Georges, for your SME in Sorel-Tracy, for your car dealership in Toronto, for your startup in Winnipeg, for your small town in Kirkland, for your store in Dorval, for your shop in Beauport, for your thrift shop in Boucherville, for your shoe store in Mauricie, for your clothing store in Napierville, for your electronics store in Plessisville, for your robotics store in Mauricie, for your eyewear store in Boucherville, for your furniture store in Chicoutimi, for your construction company in Montmagny, for your hostel in Sorel-Tracy, for your lodging in Candiac, for your camping in Boisbriand, for your outfitter in Sept-Îles, for your printing house in Quebec, for your financial service company in Baie-Comeau, for your organization in Robertsonville, for your nonprofit organization in the South Shore, for your non profit organization in Côte-Nord, for your small business in Rimouski, for your insurance broker in Longueuil, for your human ressources in Fredericton, for your non profit in Lac-Saint-Jean, for your HR in Lanaudière, for your warehouse in Pointe-Claire, for your bed and breakfast in Laval, for your spa in Estrie, for your brewery in Joliette, for your city in Trois-Rivières, for your town in Iqaluit, for your microbrewery in Dorval, for your association in Saint-Léonard, for your tourism association in Iqaluit, for your regional tourism association in Lachine, for your RTA in Outaouais, for your pub in Laval, for your bistro in Verdun, for your salon in East-Broughton, for your hairdressing salon in Saguenay, for your beauty salon in Quebec City, for your plumbing company in Hochelaga-Maisonneuve, for your sugar shack in Robertsonville, for your agency in Centre-du-Québec, for your recruitment company in Saint-Eustache, for your headhunting company in East-Broughton, for your Clinic in Iqaluit
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe