Web Writing for your tourism association in Dorval is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your tourism association in Dorval combines writing skills with a deep understanding of digital requirements, SEO for your tourism association in Dorval, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your tourism association in Dorval.
Here are the requirements to follow for Web Writing for your tourism association in Dorval:
A Web writer isn't just someone who writes well. Web Writing for your tourism association in Dorval is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your tourism association in Dorval and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your tourism association in Dorval, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your tourism association in Dorval aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your tourism association in Dorval just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your tourism association in Dorval that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your tourism association in Dorval, to help users find the information they want and then continue reading. That is the Web writer's main objective for your tourism association in Dorval.
Web content for your tourism association in Dorval has to be very precisely structured if you want to extend the time users spend on a website for your tourism association in Dorval. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your tourism association in Dorval!
Web Writing for your tourism association in Dorval also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your tourism association in Dorval, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your tourism association in Dorval. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Thetford Mines, for your NPO in Chaudière-Appalaches, for your transportation company in Outaouais, for your hockey league in Edmonton, for your hotel in Quebec, for your restaurant in Princeville, for your business in Notre-Dame-des-Pins, for your company in Sorel-Tracy, for your SME in Halifax, for your car dealership in La Tuque, for your startup in Candiac, for your small town in Thetford Mines, for your store in Lachenaie, for your shop in Terrebonne, for your thrift shop in Mirabel, for your shoe store in Repentigny, for your clothing store in Saint-Eustache, for your electronics store in Estrie, for your robotics store in Princeville, for your eyewear store in Brossard, for your furniture store in Bromont, for your construction company in Lachine, for your hostel in Dorval, for your lodging in Sherbrooke, for your camping in Saint-Georges, for your outfitter in Candiac, for your printing house in the Laurentians, for your financial service company in Regina, for your organization in Gaspésie, for your nonprofit organization in Saint-Georges, for your non profit organization in La Prairie, for your small business in Sainte-Thérèse, for your insurance broker in Vallée-Jonction, for your human ressources in Chicoutimi, for your non profit in Rimouski, for your HR in Laval, for your warehouse in Lachine, for your bed and breakfast in Notre-Dame-des-Pins, for your spa in Estrie, for your brewery in Boisbriand, for your city in the Laurentians, for your town in Côte-Nord, for your microbrewery in Joliette, for your association in Halifax, for your tourism association in Fredericton, for your regional tourism association in Chandler, for your RTA in Abitibi-Témiscamingue, for your pub in Thetford Mines, for your bistro in Côte-Nord, for your salon in Mont-Tremblant, for your hairdressing salon in Sept-Îles, for your beauty salon in Côte-Nord, for your plumbing company in Terrebonne, for your sugar shack in Scott, for your agency in Yellowknife, for your recruitment company in Laval, for your headhunting company in Lachenaie, for your Clinic in the Eastern Townships
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe