Web Writing for your tourism association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your tourism association combines writing skills with a deep understanding of digital requirements, SEO for your tourism association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your tourism association.
Here are the requirements to follow for Web Writing for your tourism association:
A Web writer isn't just someone who writes well. Web Writing for your tourism association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your tourism association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your tourism association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your tourism association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your tourism association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your tourism association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your tourism association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your tourism association.
Web content for your tourism association has to be very precisely structured if you want to extend the time users spend on a website for your tourism association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your tourism association!
Web Writing for your tourism association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your tourism association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your tourism association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Plessisville, for your NPO in the Eastern Townships, for your transportation company in Trois-Rivières, for your hockey league in Gaspésie, for your hotel in Sainte-Marie-de-Beauce, for your restaurant in Tremblant, for your business in Baie-Comeau, for your company in Montreal, for your SME in the Magdalen Islands, for your car dealership in Sherbrooke, for your startup in Magog, for your small town in Beauport, for your store in Lévis, for your shop in Gaspé, for your thrift shop in Mauricie, for your shoe store in Gaspé, for your clothing store in Magog, for your electronics store in Magog, for your robotics store in Pointe-Claire, for your eyewear store in Saint-Laurent, for your furniture store in Princeville, for your construction company in Montreal, for your hostel in Mauricie, for your lodging in Abitibi-Témiscamingue, for your camping in Sorel-Tracy, for your outfitter in Anjou, for your printing house in Trois-Rivières, for your financial service company in Repentigny, for your organization in Quebec City, for your nonprofit organization in Longueuil, for your non profit organization in Saint-Joseph-de-Beauce, for your small business in Anjou, for your insurance broker in Abitibi-Témiscamingue, for your human ressources in Halifax, for your non profit in Candiac, for your HR in Nuns' Island, for your warehouse in Pierrefonds, for your bed and breakfast in Edmonton, for your spa in Candiac, for your brewery in Lachine, for your city in Calgary, for your town in Saint-Léonard, for your microbrewery in Drummondville, for your association in Victoriaville, for your tourism association in Lachenaie, for your regional tourism association in Lachine, for your RTA in Plateau-Mont-Royal, for your pub in Magog, for your bistro in Gatineau, for your salon in Magog, for your hairdressing salon in Quebec, for your beauty salon in Nord-du-Québec, for your plumbing company in Edmonton, for your sugar shack in Estrie, for your agency in the South Shore, for your recruitment company in Tremblant, for your headhunting company in Gaspé, for your Clinic in North Montreal
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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