Web Writing for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for Web Writing for your store:
A Web writer isn't just someone who writes well. Web Writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web Writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Yellowknife, for your NPO in Rimouski, for your transportation company in Granby, for your hockey league in Lac-Saint-Jean, for your hotel in Montmagny, for your restaurant in North Montreal, for your business in Winnipeg, for your company in Saguenay, for your SME in Edmonton, for your car dealership in Tremblant, for your startup in Montreal, for your small town in Saguenay-Lac-Saint-Jean, for your store in Nord-du-Québec, for your shop in Kirkland, for your thrift shop in Canada, for your shoe store in Lasalle, for your clothing store in Pierrefonds, for your electronics store in Montérégie, for your robotics store in Winnipeg, for your eyewear store in Chambly, for your furniture store in Chandler, for your construction company in Lasalle, for your hostel in Princeville, for your lodging in La Prairie, for your camping in Centre-du-Québec, for your outfitter in Scott, for your printing house in Saint-Léonard, for your financial service company in Candiac, for your organization in Repentigny, for your nonprofit organization in Sorel-Tracy, for your non profit organization in Montérégie, for your small business in Baie-Comeau, for your insurance broker in Charlottetown, for your human ressources in Magog, for your non profit in Granby, for your HR in Candiac, for your warehouse in Boucherville, for your bed and breakfast in Lachine, for your spa in Plessisville, for your brewery in the Eastern Townships, for your city in Rivière-du-Loup, for your town in Verdun, for your microbrewery in Black Lake, for your association in Saint-Jérôme, for your tourism association in Boisbriand, for your regional tourism association in Chambly, for your RTA in Mauricie, for your pub in Anjou, for your bistro in Boisbriand, for your salon in Saint-Georges, for your hairdressing salon in Sherbrooke, for your beauty salon in Saguenay, for your plumbing company in Lachenaie, for your sugar shack in Saint-Jean-sur-Richelieu, for your agency in Nuns' Island, for your recruitment company in Plessisville, for your headhunting company in Quebec City, for your Clinic in the Laurentians
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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