Web Writing for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for Web Writing for your store:
A Web writer isn't just someone who writes well. Web Writing for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web Writing for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lasalle, for your NPO in Outaouais, for your transportation company in Regina, for your hockey league in Shawinigan, for your hotel in Trois-Rivières, for your restaurant in Edmonton, for your business in Chaudière-Appalaches, for your company in Saguenay-Lac-Saint-Jean, for your SME in Shawinigan, for your car dealership in East-Broughton, for your startup in Montérégie, for your small town in Rimouski, for your store in Scott, for your shop in Saint-Jérôme, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in the Eastern Townships, for your clothing store in Rosemont, for your electronics store in Bas-Saint-Laurent, for your robotics store in Saint-Hyacinthe, for your eyewear store in Canada, for your furniture store in Plessisville, for your construction company in Québec Maritime, for your hostel in Sept-Îles, for your lodging in Rosemont, for your camping in Mirabel, for your outfitter in the South Shore, for your printing house in Candiac, for your financial service company in Longueuil, for your organization in Nuns' Island, for your nonprofit organization in Saguenay-Lac-Saint-Jean, for your non profit organization in Sept-Îles, for your small business in Gatineau, for your insurance broker in Saguenay, for your human ressources in Anjou, for your non profit in Abitibi-Témiscamingue, for your HR in Gaspé, for your warehouse in Gaspé, for your bed and breakfast in Joliette, for your spa in Saint-Joseph-de-Beauce, for your brewery in Thetford Mines, for your city in Saint-Joseph-de-Beauce, for your town in Saint-Hyacinthe, for your microbrewery in Victoriaville, for your association in Hochelaga-Maisonneuve, for your tourism association in Saint-Léonard, for your regional tourism association in Napierville, for your RTA in Vallée-Jonction, for your pub in La Prairie, for your bistro in Charlottetown, for your salon in Magog, for your hairdressing salon in Mauricie, for your beauty salon in Charlottetown, for your plumbing company in Quebec, for your sugar shack in Joliette, for your agency in La Tuque, for your recruitment company in Lévis, for your headhunting company in Saguenay-Lac-Saint-Jean, for your Clinic in Whitehorse
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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