Web Writing for your startup in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your startup in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your startup in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup in Quebec.
Here are the requirements to follow for Web Writing for your startup in Quebec:
A Web writer isn't just someone who writes well. Web Writing for your startup in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in Quebec.
Web content for your startup in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your startup in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in Quebec!
Web Writing for your startup in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay-Lac-Saint-Jean, for your NPO in Chambly, for your transportation company in Dorval, for your hockey league in Thetford Mines, for your hotel in Notre-Dame-des-Pins, for your restaurant in Hochelaga-Maisonneuve, for your business in Chaudière-Appalaches, for your company in Canada, for your SME in Saint-Hyacinthe, for your car dealership in Scott, for your startup in Fredericton, for your small town in Victoriaville, for your store in La Tuque, for your shop in Hochelaga-Maisonneuve, for your thrift shop in Saint-Georges, for your shoe store in Côte-Nord, for your clothing store in Dorval, for your electronics store in Saint-Georges, for your robotics store in Chandler, for your eyewear store in Saguenay-Lac-Saint-Jean, for your furniture store in Black Lake, for your construction company in Kirkland, for your hostel in Gatineau, for your lodging in Victoriaville, for your camping in Côte-des-Neiges, for your outfitter in Dorval, for your printing house in Princeville, for your financial service company in Côte-Nord, for your organization in Joliette, for your nonprofit organization in Hochelaga-Maisonneuve, for your non profit organization in Chicoutimi, for your small business in Gaspé, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Gaspésie, for your non profit in Quebec City, for your HR in Boisbriand, for your warehouse in Mirabel, for your bed and breakfast in Lévis, for your spa in Côte-Nord, for your brewery in Victoriaville, for your city in Boisbriand, for your town in Rivière-du-Loup, for your microbrewery in Boisbriand, for your association in Candiac, for your tourism association in Mont-Tremblant, for your regional tourism association in Boisbriand, for your RTA in Outaouais, for your pub in Hochelaga-Maisonneuve, for your bistro in Gaspésie, for your salon in Estrie, for your hairdressing salon in Sherbrooke, for your beauty salon in Dorval, for your plumbing company in Quebec City, for your sugar shack in Rivière-du-Loup, for your agency in Saguenay-Lac-Saint-Jean, for your recruitment company in Quebec, for your headhunting company in Côte-des-Neiges, for your Clinic in Côte-Nord
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe