Web Writing for your startup in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your startup in NDG combines writing skills with a deep understanding of digital requirements, SEO for your startup in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup in NDG.
Here are the requirements to follow for Web Writing for your startup in NDG:
A Web writer isn't just someone who writes well. Web Writing for your startup in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in NDG.
Web content for your startup in NDG has to be very precisely structured if you want to extend the time users spend on a website for your startup in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in NDG!
Web Writing for your startup in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachine, for your NPO in Saint-Jean-sur-Richelieu, for your transportation company in Longueuil, for your hockey league in the Magdalen Islands, for your hotel in Brossard, for your restaurant in Rivière-du-Loup, for your business in Trois-Pistoles, for your company in Pointe-Claire, for your SME in Quebec, for your car dealership in Lachine, for your startup in Mont-Tremblant, for your small town in Black Lake, for your store in Baie-Comeau, for your shop in Saguenay-Lac-Saint-Jean, for your thrift shop in Winnipeg, for your shoe store in Outaouais, for your clothing store in Iqaluit, for your electronics store in Candiac, for your robotics store in Nuns' Island, for your eyewear store in Calgary, for your furniture store in Edmonton, for your construction company in Québec Maritime, for your hostel in Mirabel, for your lodging in Beauceville, for your camping in Trois-Rivières, for your outfitter in Yellowknife, for your printing house in Sept-Îles, for your financial service company in Chateauguay, for your organization in Plessisville, for your nonprofit organization in Repentigny, for your non profit organization in Côte-Nord, for your small business in Nord-du-Québec, for your insurance broker in Lachenaie, for your human ressources in La Tuque, for your non profit in Joliette, for your HR in Anjou, for your warehouse in Quebec, for your bed and breakfast in Saint-Eustache, for your spa in Verdun, for your brewery in the Eastern Townships, for your city in Pointe-Claire, for your town in Magog, for your microbrewery in Terrebonne, for your association in Thetford Mines, for your tourism association in La Tuque, for your regional tourism association in Côte-Nord, for your RTA in Plessisville, for your pub in Brossard, for your bistro in Victoriaville, for your salon in the Eastern Townships, for your hairdressing salon in Lachine, for your beauty salon in Ottawa, for your plumbing company in Laval, for your sugar shack in Quebec City, for your agency in Whitehorse, for your recruitment company in Beauport, for your headhunting company in East-Broughton, for your Clinic in Saint-Léonard
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe