Web Writing for your startup in the Laurentians is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your startup in the Laurentians combines writing skills with a deep understanding of digital requirements, SEO for your startup in the Laurentians, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup in the Laurentians.
Here are the requirements to follow for Web Writing for your startup in the Laurentians:
A Web writer isn't just someone who writes well. Web Writing for your startup in the Laurentians is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in the Laurentians and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup in the Laurentians, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup in the Laurentians aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in the Laurentians just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in the Laurentians that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in the Laurentians, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in the Laurentians.
Web content for your startup in the Laurentians has to be very precisely structured if you want to extend the time users spend on a website for your startup in the Laurentians. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in the Laurentians!
Web Writing for your startup in the Laurentians also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in the Laurentians, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in the Laurentians. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay, for your NPO in Saint-Jérôme, for your transportation company in Boisbriand, for your hockey league in Trois-Pistoles, for your hotel in Sherbrooke, for your restaurant in Côte-Nord, for your business in Anjou, for your company in Laval, for your SME in Sainte-Marie-de-Beauce, for your car dealership in Côte-Nord, for your startup in Halifax, for your small town in Laval, for your store in the South Shore, for your shop in Napierville, for your thrift shop in Chicoutimi, for your shoe store in Magog, for your clothing store in Saint-Jean-sur-Richelieu, for your electronics store in East-Broughton, for your robotics store in Notre-Dame-des-Pins, for your eyewear store in Montérégie, for your furniture store in Plessisville, for your construction company in Saint-Léonard, for your hostel in Brossard, for your lodging in Gaspésie, for your camping in Canada, for your outfitter in Québec Maritime, for your printing house in Longueuil, for your financial service company in Saint-Léonard, for your organization in Boisbriand, for your nonprofit organization in Plessisville, for your non profit organization in Vancouver, for your small business in Calgary, for your insurance broker in Saint-Joseph-de-Beauce, for your human ressources in the South Shore, for your non profit in Rosemont, for your HR in Boisbriand, for your warehouse in Boisbriand, for your bed and breakfast in Laval, for your spa in Napierville, for your brewery in Napierville, for your city in Mirabel, for your town in Bromont, for your microbrewery in Montreal, for your association in Centre-du-Québec, for your tourism association in Gaspésie, for your regional tourism association in Anjou, for your RTA in Lasalle, for your pub in the Laurentians, for your bistro in Joliette, for your salon in Anjou, for your hairdressing salon in Chambly, for your beauty salon in Mirabel, for your plumbing company in Côte-Nord, for your sugar shack in Saint-Hubert, for your agency in Côte-Nord, for your recruitment company in Chandler, for your headhunting company in Gatineau, for your Clinic in Saint-Hubert
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe