Web Writing for your startup in Halifax is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your startup in Halifax combines writing skills with a deep understanding of digital requirements, SEO for your startup in Halifax, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup in Halifax.
Here are the requirements to follow for Web Writing for your startup in Halifax:
A Web writer isn't just someone who writes well. Web Writing for your startup in Halifax is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in Halifax and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup in Halifax, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup in Halifax aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in Halifax just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in Halifax that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in Halifax, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in Halifax.
Web content for your startup in Halifax has to be very precisely structured if you want to extend the time users spend on a website for your startup in Halifax. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in Halifax!
Web Writing for your startup in Halifax also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in Halifax, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in Halifax. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Estrie, for your NPO in the Magdalen Islands, for your transportation company in Regina, for your hockey league in Saint-Laurent, for your hotel in Nuns' Island, for your restaurant in Kirkland, for your business in Saint-Georges, for your company in Iqaluit, for your SME in the South Shore, for your car dealership in Sherbrooke, for your startup in Black Lake, for your small town in Vallée-Jonction, for your store in Saint-Jérôme, for your shop in Nord-du-Québec, for your thrift shop in the Eastern Townships, for your shoe store in NDG, for your clothing store in Rimouski, for your electronics store in Beauceville, for your robotics store in Laval, for your eyewear store in Regina, for your furniture store in Lévis, for your construction company in Chateauguay, for your hostel in Black Lake, for your lodging in Candiac, for your camping in Plessisville, for your outfitter in Trois-Pistoles, for your printing house in Vancouver, for your financial service company in Baie-Comeau, for your organization in Lanaudière, for your nonprofit organization in Verdun, for your non profit organization in Lévis, for your small business in Montreal, for your insurance broker in the South Shore, for your human ressources in Longueuil, for your non profit in Notre-Dame-des-Pins, for your HR in Scott, for your warehouse in Estrie, for your bed and breakfast in Saint-Georges, for your spa in Thetford Mines, for your brewery in Brossard, for your city in Tremblant, for your town in Scott, for your microbrewery in Charlottetown, for your association in Sherbrooke, for your tourism association in Mirabel, for your regional tourism association in Gaspésie, for your RTA in Boisbriand, for your pub in Halifax, for your bistro in Beauceville, for your salon in Chaudière-Appalaches, for your hairdressing salon in Rosemont, for your beauty salon in Ottawa, for your plumbing company in Lanaudière, for your sugar shack in Montérégie, for your agency in Yellowknife, for your recruitment company in Plessisville, for your headhunting company in Vallée-Jonction, for your Clinic in Edmonton
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe