Web Writing for your startup in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your startup in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your startup in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup in Edmonton.
Here are the requirements to follow for Web Writing for your startup in Edmonton:
A Web writer isn't just someone who writes well. Web Writing for your startup in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in Edmonton.
Web content for your startup in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your startup in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in Edmonton!
Web Writing for your startup in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montmagny, for your NPO in Saint-Georges, for your transportation company in Granby, for your hockey league in Saint-Eustache, for your hotel in Longueuil, for your restaurant in Saint-Joseph-de-Beauce, for your business in Bas-Saint-Laurent, for your company in Gaspésie, for your SME in Bromont, for your car dealership in Rivière-du-Loup, for your startup in Joliette, for your small town in the Magdalen Islands, for your store in Tremblant, for your shop in Trois-Pistoles, for your thrift shop in La Tuque, for your shoe store in Boucherville, for your clothing store in Whitehorse, for your electronics store in Saint-Georges, for your robotics store in Trois-Pistoles, for your eyewear store in Drummondville, for your furniture store in Drummondville, for your construction company in Mauricie, for your hostel in Drummondville, for your lodging in Sainte-Marie-de-Beauce, for your camping in Lachenaie, for your outfitter in East-Broughton, for your printing house in Scott, for your financial service company in Princeville, for your organization in Black Lake, for your nonprofit organization in Whitehorse, for your non profit organization in NDG, for your small business in Quebec City, for your insurance broker in Côte-Nord, for your human ressources in Trois-Rivières, for your non profit in the Magdalen Islands, for your HR in Saint-Hyacinthe, for your warehouse in Boisbriand, for your bed and breakfast in Chambly, for your spa in North Montreal, for your brewery in Gaspésie, for your city in Saint-Georges, for your town in Drummondville, for your microbrewery in Sainte-Marie-de-Beauce, for your association in Quebec City, for your tourism association in Gaspésie, for your regional tourism association in East-Broughton, for your RTA in Shawinigan, for your pub in Shawinigan, for your bistro in Mont-Tremblant, for your salon in Beauport, for your hairdressing salon in Chaudière-Appalaches, for your beauty salon in Iqaluit, for your plumbing company in Estrie, for your sugar shack in La Prairie, for your agency in Saint-Eustache, for your recruitment company in Estrie, for your headhunting company in Saint-Jean-sur-Richelieu, for your Clinic in Mont-Tremblant
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe