Web Writing for your startup is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your startup combines writing skills with a deep understanding of digital requirements, SEO for your startup, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup.
Here are the requirements to follow for Web Writing for your startup:
A Web writer isn't just someone who writes well. Web Writing for your startup is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your startup, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your startup aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup.
Web content for your startup has to be very precisely structured if you want to extend the time users spend on a website for your startup. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup!
Web Writing for your startup also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Notre-Dame-des-Pins, for your NPO in Saint-Eustache, for your transportation company in Brossard, for your hockey league in Fredericton, for your hotel in Trois-Pistoles, for your restaurant in the Eastern Townships, for your business in Laval, for your company in Rivière-du-Loup, for your SME in Rosemont, for your car dealership in Black Lake, for your startup in Whitehorse, for your small town in the Laurentians, for your store in La Prairie, for your shop in Mauricie, for your thrift shop in the South Shore, for your shoe store in North Montreal, for your clothing store in La Prairie, for your electronics store in Lévis, for your robotics store in Drummondville, for your eyewear store in Chaudière-Appalaches, for your furniture store in Chaudière-Appalaches, for your construction company in Montérégie, for your hostel in Candiac, for your lodging in Saint-Georges, for your camping in Côte-des-Neiges, for your outfitter in Saint-Hyacinthe, for your printing house in Verdun, for your financial service company in Chateauguay, for your organization in Nord-du-Québec, for your nonprofit organization in Côte-Nord, for your non profit organization in Lévis, for your small business in Edmonton, for your insurance broker in Saint-Joseph-de-Beauce, for your human ressources in Longueuil, for your non profit in Candiac, for your HR in La Tuque, for your warehouse in the Magdalen Islands, for your bed and breakfast in East-Broughton, for your spa in Lévis, for your brewery in Princeville, for your city in Boucherville, for your town in Verdun, for your microbrewery in Bas-Saint-Laurent, for your association in Terrebonne, for your tourism association in Drummondville, for your regional tourism association in Halifax, for your RTA in Verdun, for your pub in Granby, for your bistro in Saint-Jean-sur-Richelieu, for your salon in Outaouais, for your hairdressing salon in Montérégie, for your beauty salon in Thetford Mines, for your plumbing company in Saint-Georges, for your sugar shack in Sainte-Thérèse, for your agency in Shawinigan, for your recruitment company in Saint-Jérôme, for your headhunting company in Saint-Laurent, for your Clinic in Côte-Nord
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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