Web Writing for your spa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your spa combines writing skills with a deep understanding of digital requirements, SEO for your spa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your spa.
Here are the requirements to follow for Web Writing for your spa:
A Web writer isn't just someone who writes well. Web Writing for your spa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your spa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your spa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your spa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your spa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your spa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your spa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your spa.
Web content for your spa has to be very precisely structured if you want to extend the time users spend on a website for your spa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your spa!
Web Writing for your spa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your spa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your spa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Toronto, for your NPO in Côte-Nord, for your transportation company in Côte-des-Neiges, for your hockey league in Mont-Tremblant, for your hotel in Scott, for your restaurant in the South Shore, for your business in Laval, for your company in Victoriaville, for your SME in Robertsonville, for your car dealership in Saint-Hubert, for your startup in Estrie, for your small town in the South Shore, for your store in La Prairie, for your shop in Rivière-du-Loup, for your thrift shop in the Laurentians, for your shoe store in Brossard, for your clothing store in Outaouais, for your electronics store in Outaouais, for your robotics store in Lachenaie, for your eyewear store in Outaouais, for your furniture store in Tremblant, for your construction company in Lac-Saint-Jean, for your hostel in Saguenay, for your lodging in Laval, for your camping in Rivière-du-Loup, for your outfitter in Saint-Georges, for your printing house in the Eastern Townships, for your financial service company in Anjou, for your organization in Rimouski, for your nonprofit organization in Gaspésie, for your non profit organization in Beauport, for your small business in Pointe-Claire, for your insurance broker in Sept-Îles, for your human ressources in Rimouski, for your non profit in Saint-Hubert, for your HR in Scott, for your warehouse in Bas-Saint-Laurent, for your bed and breakfast in Chandler, for your spa in Chandler, for your brewery in Terrebonne, for your city in Kirkland, for your town in Repentigny, for your microbrewery in Tremblant, for your association in Calgary, for your tourism association in Mont-Tremblant, for your regional tourism association in Gaspé, for your RTA in Boisbriand, for your pub in Vallée-Jonction, for your bistro in Baie-Comeau, for your salon in Laval, for your hairdressing salon in the Eastern Townships, for your beauty salon in Kirkland, for your plumbing company in Saint-Laurent, for your sugar shack in Gaspésie, for your agency in Robertsonville, for your recruitment company in Princeville, for your headhunting company in the Eastern Townships, for your Clinic in Charlottetown
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe