Web Writing in the South Shore is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing in the South Shore combines writing skills with a deep understanding of digital requirements, SEO in the South Shore, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in the South Shore.
Here are the requirements to follow for Web Writing in the South Shore:
A Web writer isn't just someone who writes well. Web Writing in the South Shore is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in the South Shore and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency in the South Shore, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing in the South Shore aims to index your site in search engines, using SEO (search engine optimization). You want visibility in the South Shore just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in the South Shore that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in the South Shore, to help users find the information they want and then continue reading. That is the Web writer's main objective in the South Shore.
Web content in the South Shore has to be very precisely structured if you want to extend the time users spend on a website in the South Shore. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in the South Shore!
Web Writing in the South Shore also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in the South Shore, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in the South Shore. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rimouski, for your NPO in Plessisville, for your transportation company in Laval, for your hockey league in Mont-Tremblant, for your hotel in Sept-Îles, for your restaurant in Terrebonne, for your business in Saint-Joseph-de-Beauce, for your company in Lanaudière, for your SME in Bas-Saint-Laurent, for your car dealership in the Magdalen Islands, for your startup in Halifax, for your small town in the Laurentians, for your store in Lanaudière, for your shop in Saint-Georges, for your thrift shop in Vallée-Jonction, for your shoe store in Dorval, for your clothing store in Quebec City, for your electronics store in Lachenaie, for your robotics store in Beauport, for your eyewear store in Brossard, for your furniture store in Lac-Saint-Jean, for your construction company in Sherbrooke, for your hostel in Notre-Dame-des-Pins, for your lodging in Montérégie, for your camping in Montmagny, for your outfitter in Saint-Jean-sur-Richelieu, for your printing house in the South Shore, for your financial service company in Lac-Saint-Jean, for your organization in North Montreal, for your nonprofit organization in Mauricie, for your non profit organization in Anjou, for your small business in Montérégie, for your insurance broker in Black Lake, for your human ressources in NDG, for your non profit in Brossard, for your HR in Outaouais, for your warehouse in Candiac, for your bed and breakfast in Saint-Hyacinthe, for your spa in Gaspé, for your brewery in Beauport, for your city in East-Broughton, for your town in Outaouais, for your microbrewery in Montérégie, for your association in Québec Maritime, for your tourism association in Côte-des-Neiges, for your regional tourism association in Terrebonne, for your RTA in Calgary, for your pub in Bromont, for your bistro in Boisbriand, for your salon in Québec Maritime, for your hairdressing salon in La Tuque, for your beauty salon in Mirabel, for your plumbing company in Yellowknife, for your sugar shack in Trois-Pistoles, for your agency in Charlottetown, for your recruitment company in Sainte-Marie-de-Beauce, for your headhunting company in Yellowknife, for your Clinic in Pointe-Claire
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe