Web Writing for your SME in the South Shore is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in the South Shore combines writing skills with a deep understanding of digital requirements, SEO for your SME in the South Shore, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in the South Shore.
Here are the requirements to follow for Web Writing for your SME in the South Shore:
A Web writer isn't just someone who writes well. Web Writing for your SME in the South Shore is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in the South Shore and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in the South Shore, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in the South Shore aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in the South Shore just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in the South Shore that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in the South Shore, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in the South Shore.
Web content for your SME in the South Shore has to be very precisely structured if you want to extend the time users spend on a website for your SME in the South Shore. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in the South Shore!
Web Writing for your SME in the South Shore also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in the South Shore, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in the South Shore. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Whitehorse, for your NPO in Saint-Eustache, for your transportation company in Halifax, for your hockey league in Sherbrooke, for your hotel in Saguenay-Lac-Saint-Jean, for your restaurant in Saguenay-Lac-Saint-Jean, for your business in Mascouche, for your company in Beauport, for your SME in Saguenay, for your car dealership in Boisbriand, for your startup in the Laurentians, for your small town in Thetford Mines, for your store in North Montreal, for your shop in Laval, for your thrift shop in Québec Maritime, for your shoe store in Pointe-Claire, for your clothing store in Pointe-Claire, for your electronics store in Chaudière-Appalaches, for your robotics store in Chaudière-Appalaches, for your eyewear store in Repentigny, for your furniture store in Nuns' Island, for your construction company in Montmagny, for your hostel in Plessisville, for your lodging in Outaouais, for your camping in Winnipeg, for your outfitter in Kirkland, for your printing house in NDG, for your financial service company in Yellowknife, for your organization in Anjou, for your nonprofit organization in Pointe-Claire, for your non profit organization in Saint-Georges, for your small business in Brossard, for your insurance broker in Ottawa, for your human ressources in La Tuque, for your non profit in Sorel-Tracy, for your HR in Napierville, for your warehouse in Toronto, for your bed and breakfast in Sept-Îles, for your spa in Québec Maritime, for your brewery in Brossard, for your city in the Laurentians, for your town in Robertsonville, for your microbrewery in North Montreal, for your association in Black Lake, for your tourism association in La Tuque, for your regional tourism association in the Eastern Townships, for your RTA in Lac-Saint-Jean, for your pub in Nuns' Island, for your bistro in Chambly, for your salon in Outaouais, for your hairdressing salon in Princeville, for your beauty salon in Rimouski, for your plumbing company in Saint-Georges, for your sugar shack in Montreal, for your agency in Sainte-Thérèse, for your recruitment company in Saint-Léonard, for your headhunting company in Quebec, for your Clinic in Calgary
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe