Web Writing for your SME in Repentigny is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Repentigny combines writing skills with a deep understanding of digital requirements, SEO for your SME in Repentigny, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Repentigny.
Here are the requirements to follow for Web Writing for your SME in Repentigny:
A Web writer isn't just someone who writes well. Web Writing for your SME in Repentigny is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Repentigny and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Repentigny, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Repentigny aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Repentigny just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Repentigny that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Repentigny, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Repentigny.
Web content for your SME in Repentigny has to be very precisely structured if you want to extend the time users spend on a website for your SME in Repentigny. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Repentigny!
Web Writing for your SME in Repentigny also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Repentigny, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Repentigny. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pointe-Claire, for your NPO in Saint-Laurent, for your transportation company in Lévis, for your hockey league in Lanaudière, for your hotel in Black Lake, for your restaurant in Rimouski, for your business in Rivière-du-Loup, for your company in Centre-du-Québec, for your SME in Rosemont, for your car dealership in Iqaluit, for your startup in Saint-Laurent, for your small town in Gaspésie, for your store in Ottawa, for your shop in Lévis, for your thrift shop in Verdun, for your shoe store in Montreal, for your clothing store in Whitehorse, for your electronics store in La Tuque, for your robotics store in Côte-des-Neiges, for your eyewear store in Sainte-Thérèse, for your furniture store in the Laurentians, for your construction company in Princeville, for your hostel in Outaouais, for your lodging in Rimouski, for your camping in Baie-Comeau, for your outfitter in Plateau-Mont-Royal, for your printing house in Princeville, for your financial service company in Saguenay-Lac-Saint-Jean, for your organization in the Laurentians, for your nonprofit organization in Chandler, for your non profit organization in Pierrefonds, for your small business in Plessisville, for your insurance broker in Centre-du-Québec, for your human ressources in Canada, for your non profit in Charlottetown, for your HR in Gaspé, for your warehouse in Boucherville, for your bed and breakfast in Beauceville, for your spa in Gatineau, for your brewery in Dorval, for your city in Saint-Hyacinthe, for your town in Calgary, for your microbrewery in Saguenay-Lac-Saint-Jean, for your association in Bas-Saint-Laurent, for your tourism association in Nuns' Island, for your regional tourism association in Vallée-Jonction, for your RTA in Mont-Tremblant, for your pub in Laval, for your bistro in Nord-du-Québec, for your salon in Saint-Hubert, for your hairdressing salon in Ottawa, for your beauty salon in Plateau-Mont-Royal, for your plumbing company in Pointe-Claire, for your sugar shack in Saint-Georges, for your agency in Shawinigan, for your recruitment company in Thetford Mines, for your headhunting company in Saint-Hubert, for your Clinic in the South Shore
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe