Web Writing for your SME in Pointe-Claire is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Pointe-Claire combines writing skills with a deep understanding of digital requirements, SEO for your SME in Pointe-Claire, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Pointe-Claire.
Here are the requirements to follow for Web Writing for your SME in Pointe-Claire:
A Web writer isn't just someone who writes well. Web Writing for your SME in Pointe-Claire is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Pointe-Claire and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Pointe-Claire, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Pointe-Claire aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Pointe-Claire just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Pointe-Claire that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Pointe-Claire, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Pointe-Claire.
Web content for your SME in Pointe-Claire has to be very precisely structured if you want to extend the time users spend on a website for your SME in Pointe-Claire. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Pointe-Claire!
Web Writing for your SME in Pointe-Claire also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Pointe-Claire, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Pointe-Claire. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Edmonton, for your NPO in Victoriaville, for your transportation company in Gaspé, for your hockey league in Fredericton, for your hotel in Lasalle, for your restaurant in Saint-Hyacinthe, for your business in Halifax, for your company in Saguenay, for your SME in Anjou, for your car dealership in Montmagny, for your startup in Outaouais, for your small town in Canada, for your store in Abitibi-Témiscamingue, for your shop in Rimouski, for your thrift shop in Repentigny, for your shoe store in the South Shore, for your clothing store in Tremblant, for your electronics store in Abitibi-Témiscamingue, for your robotics store in Centre-du-Québec, for your eyewear store in Princeville, for your furniture store in Saint-Georges, for your construction company in Abitibi-Témiscamingue, for your hostel in Montérégie, for your lodging in Calgary, for your camping in Lac-Saint-Jean, for your outfitter in Charlottetown, for your printing house in Gaspésie, for your financial service company in Edmonton, for your organization in Calgary, for your nonprofit organization in Sept-Îles, for your non profit organization in Rivière-du-Loup, for your small business in Sherbrooke, for your insurance broker in Yellowknife, for your human ressources in Yellowknife, for your non profit in Boisbriand, for your HR in Saint-Hyacinthe, for your warehouse in Côte-Nord, for your bed and breakfast in Sept-Îles, for your spa in Sept-Îles, for your brewery in Lévis, for your city in Gaspé, for your town in Anjou, for your microbrewery in Gatineau, for your association in the Laurentians, for your tourism association in Whitehorse, for your regional tourism association in Nuns' Island, for your RTA in Lac-Saint-Jean, for your pub in La Tuque, for your bistro in La Prairie, for your salon in Whitehorse, for your hairdressing salon in the Magdalen Islands, for your beauty salon in Whitehorse, for your plumbing company in Sainte-Marie-de-Beauce, for your sugar shack in Edmonton, for your agency in Joliette, for your recruitment company in Québec Maritime, for your headhunting company in Chaudière-Appalaches, for your Clinic in Sainte-Marie-de-Beauce
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe