Web Writing for your SME in Montérégie is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Montérégie combines writing skills with a deep understanding of digital requirements, SEO for your SME in Montérégie, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Montérégie.
Here are the requirements to follow for Web Writing for your SME in Montérégie:
A Web writer isn't just someone who writes well. Web Writing for your SME in Montérégie is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Montérégie and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Montérégie, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Montérégie aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Montérégie just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Montérégie that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Montérégie, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Montérégie.
Web content for your SME in Montérégie has to be very precisely structured if you want to extend the time users spend on a website for your SME in Montérégie. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Montérégie!
Web Writing for your SME in Montérégie also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Montérégie, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Montérégie. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Pierrefonds, for your NPO in Chicoutimi, for your transportation company in Vancouver, for your hockey league in Chicoutimi, for your hotel in Tremblant, for your restaurant in Saguenay-Lac-Saint-Jean, for your business in La Tuque, for your company in Saint-Jérôme, for your SME in Iqaluit, for your car dealership in Chambly, for your startup in Calgary, for your small town in Edmonton, for your store in Regina, for your shop in Drummondville, for your thrift shop in Lachenaie, for your shoe store in Canada, for your clothing store in Mascouche, for your electronics store in Rivière-du-Loup, for your robotics store in Whitehorse, for your eyewear store in Hochelaga-Maisonneuve, for your furniture store in Beauceville, for your construction company in Côte-des-Neiges, for your hostel in Napierville, for your lodging in Charlottetown, for your camping in Sherbrooke, for your outfitter in the Eastern Townships, for your printing house in Lachenaie, for your financial service company in Saint-Jérôme, for your organization in Saint-Jérôme, for your nonprofit organization in the South Shore, for your non profit organization in Granby, for your small business in Montérégie, for your insurance broker in Charlottetown, for your human ressources in Estrie, for your non profit in Côte-Nord, for your HR in Charlottetown, for your warehouse in Nuns' Island, for your bed and breakfast in the South Shore, for your spa in Drummondville, for your brewery in Lachenaie, for your city in Saint-Eustache, for your town in Lasalle, for your microbrewery in North Montreal, for your association in Lasalle, for your tourism association in Quebec City, for your regional tourism association in Laval, for your RTA in Chambly, for your pub in Sainte-Thérèse, for your bistro in Verdun, for your salon in Gaspésie, for your hairdressing salon in Trois-Pistoles, for your beauty salon in Lasalle, for your plumbing company in North Montreal, for your sugar shack in Baie-Comeau, for your agency in Chicoutimi, for your recruitment company in the Eastern Townships, for your headhunting company in Lachenaie, for your Clinic in Bas-Saint-Laurent
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe