Web Writing for your SME in Dorval is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Dorval combines writing skills with a deep understanding of digital requirements, SEO for your SME in Dorval, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Dorval.
Here are the requirements to follow for Web Writing for your SME in Dorval:
A Web writer isn't just someone who writes well. Web Writing for your SME in Dorval is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Dorval and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Dorval, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Dorval aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Dorval just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Dorval that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Dorval, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Dorval.
Web content for your SME in Dorval has to be very precisely structured if you want to extend the time users spend on a website for your SME in Dorval. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Dorval!
Web Writing for your SME in Dorval also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Dorval, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Dorval. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chandler, for your NPO in Québec Maritime, for your transportation company in Saint-Joseph-de-Beauce, for your hockey league in Scott, for your hotel in Nuns' Island, for your restaurant in Québec Maritime, for your business in Plateau-Mont-Royal, for your company in the Eastern Townships, for your SME in Vallée-Jonction, for your car dealership in Beauport, for your startup in Chicoutimi, for your small town in Boisbriand, for your store in Toronto, for your shop in Lévis, for your thrift shop in Trois-Rivières, for your shoe store in Montmagny, for your clothing store in Fredericton, for your electronics store in Vallée-Jonction, for your robotics store in Montmagny, for your eyewear store in Black Lake, for your furniture store in Whitehorse, for your construction company in Gaspé, for your hostel in Côte-des-Neiges, for your lodging in Saguenay-Lac-Saint-Jean, for your camping in Hochelaga-Maisonneuve, for your outfitter in Côte-Nord, for your printing house in Boucherville, for your financial service company in Laval, for your organization in Candiac, for your nonprofit organization in Nord-du-Québec, for your non profit organization in Montérégie, for your small business in Magog, for your insurance broker in Sainte-Thérèse, for your human ressources in La Tuque, for your non profit in Edmonton, for your HR in North Montreal, for your warehouse in Hochelaga-Maisonneuve, for your bed and breakfast in Saguenay-Lac-Saint-Jean, for your spa in Saint-Hubert, for your brewery in Nord-du-Québec, for your city in Saint-Eustache, for your town in Mont-Tremblant, for your microbrewery in Abitibi-Témiscamingue, for your association in Montérégie, for your tourism association in Plateau-Mont-Royal, for your regional tourism association in NDG, for your RTA in Ottawa, for your pub in Beauceville, for your bistro in Chateauguay, for your salon in the South Shore, for your hairdressing salon in Shawinigan, for your beauty salon in Yellowknife, for your plumbing company in Rivière-du-Loup, for your sugar shack in Kirkland, for your agency in Montérégie, for your recruitment company in Québec Maritime, for your headhunting company in Saint-Laurent, for your Clinic in Mirabel
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe