Web Writing for your SME in Candiac is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Candiac combines writing skills with a deep understanding of digital requirements, SEO for your SME in Candiac, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Candiac.
Here are the requirements to follow for Web Writing for your SME in Candiac:
A Web writer isn't just someone who writes well. Web Writing for your SME in Candiac is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Candiac and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Candiac, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Candiac aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Candiac just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Candiac that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Candiac, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Candiac.
Web content for your SME in Candiac has to be very precisely structured if you want to extend the time users spend on a website for your SME in Candiac. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Candiac!
Web Writing for your SME in Candiac also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Candiac, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Candiac. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in Plateau-Mont-Royal, for your transportation company in Sorel-Tracy, for your hockey league in Regina, for your hotel in Robertsonville, for your restaurant in Laval, for your business in Saint-Jean-sur-Richelieu, for your company in Ottawa, for your SME in Granby, for your car dealership in Montmagny, for your startup in Rosemont, for your small town in Notre-Dame-des-Pins, for your store in Chateauguay, for your shop in La Tuque, for your thrift shop in Estrie, for your shoe store in Montérégie, for your clothing store in Thetford Mines, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Iqaluit, for your eyewear store in Thetford Mines, for your furniture store in Trois-Rivières, for your construction company in Iqaluit, for your hostel in Saguenay, for your lodging in Granby, for your camping in Robertsonville, for your outfitter in Sainte-Thérèse, for your printing house in Victoriaville, for your financial service company in Thetford Mines, for your organization in Gaspé, for your nonprofit organization in Sorel-Tracy, for your non profit organization in Sainte-Marie-de-Beauce, for your small business in Mauricie, for your insurance broker in Estrie, for your human ressources in Candiac, for your non profit in Plateau-Mont-Royal, for your HR in the South Shore, for your warehouse in La Tuque, for your bed and breakfast in Sherbrooke, for your spa in Sherbrooke, for your brewery in the Laurentians, for your city in Quebec, for your town in Sorel-Tracy, for your microbrewery in Tremblant, for your association in Gaspé, for your tourism association in Mirabel, for your regional tourism association in Princeville, for your RTA in Chateauguay, for your pub in Chaudière-Appalaches, for your bistro in Saint-Georges, for your salon in Mirabel, for your hairdressing salon in the South Shore, for your beauty salon in the Magdalen Islands, for your plumbing company in Lanaudière, for your sugar shack in Verdun, for your agency in Toronto, for your recruitment company in Chicoutimi, for your headhunting company in Sorel-Tracy, for your Clinic in Chicoutimi
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe