Web Writing for your SME in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Canada combines writing skills with a deep understanding of digital requirements, SEO for your SME in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Canada.
Here are the requirements to follow for Web Writing for your SME in Canada:
A Web writer isn't just someone who writes well. Web Writing for your SME in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Canada.
Web content for your SME in Canada has to be very precisely structured if you want to extend the time users spend on a website for your SME in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Canada!
Web Writing for your SME in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec City, for your NPO in Gaspésie, for your transportation company in Verdun, for your hockey league in Bromont, for your hotel in Verdun, for your restaurant in Sept-Îles, for your business in Victoriaville, for your company in NDG, for your SME in Côte-des-Neiges, for your car dealership in Chambly, for your startup in the Laurentians, for your small town in Napierville, for your store in Tremblant, for your shop in Boucherville, for your thrift shop in Saint-Eustache, for your shoe store in Rivière-du-Loup, for your clothing store in Charlottetown, for your electronics store in Estrie, for your robotics store in Côte-des-Neiges, for your eyewear store in Sorel-Tracy, for your furniture store in the Eastern Townships, for your construction company in Chandler, for your hostel in Boucherville, for your lodging in Repentigny, for your camping in Winnipeg, for your outfitter in Victoriaville, for your printing house in Magog, for your financial service company in Lac-Saint-Jean, for your organization in Chambly, for your nonprofit organization in Iqaluit, for your non profit organization in Montreal, for your small business in Chambly, for your insurance broker in NDG, for your human ressources in Calgary, for your non profit in Kirkland, for your HR in Princeville, for your warehouse in Sherbrooke, for your bed and breakfast in Montreal, for your spa in Côte-des-Neiges, for your brewery in Trois-Pistoles, for your city in Saint-Jérôme, for your town in Beauport, for your microbrewery in East-Broughton, for your association in Terrebonne, for your tourism association in Lévis, for your regional tourism association in Bas-Saint-Laurent, for your RTA in Quebec, for your pub in Mauricie, for your bistro in Dorval, for your salon in Lévis, for your hairdressing salon in Shawinigan, for your beauty salon in Dorval, for your plumbing company in Drummondville, for your sugar shack in Sorel-Tracy, for your agency in Montmagny, for your recruitment company in Rosemont, for your headhunting company in Longueuil, for your Clinic in La Tuque
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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