Web Writing for your SME in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Canada combines writing skills with a deep understanding of digital requirements, SEO for your SME in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Canada.
Here are the requirements to follow for Web Writing for your SME in Canada:
A Web writer isn't just someone who writes well. Web Writing for your SME in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Canada.
Web content for your SME in Canada has to be very precisely structured if you want to extend the time users spend on a website for your SME in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Canada!
Web Writing for your SME in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec City, for your NPO in Chateauguay, for your transportation company in Black Lake, for your hockey league in Longueuil, for your hotel in Rosemont, for your restaurant in Chandler, for your business in Baie-Comeau, for your company in Lac-Saint-Jean, for your SME in Bromont, for your car dealership in Whitehorse, for your startup in Bas-Saint-Laurent, for your small town in Mauricie, for your store in Lanaudière, for your shop in Saint-Hubert, for your thrift shop in Trois-Pistoles, for your shoe store in Lachine, for your clothing store in La Tuque, for your electronics store in Ottawa, for your robotics store in Anjou, for your eyewear store in Rimouski, for your furniture store in Sept-Îles, for your construction company in Sainte-Thérèse, for your hostel in Chandler, for your lodging in Chicoutimi, for your camping in Gaspésie, for your outfitter in Joliette, for your printing house in Baie-Comeau, for your financial service company in Thetford Mines, for your organization in Outaouais, for your nonprofit organization in the South Shore, for your non profit organization in Hochelaga-Maisonneuve, for your small business in Bas-Saint-Laurent, for your insurance broker in Saint-Georges, for your human ressources in Drummondville, for your non profit in Yellowknife, for your HR in Gatineau, for your warehouse in Granby, for your bed and breakfast in Plessisville, for your spa in Outaouais, for your brewery in Pointe-Claire, for your city in Yellowknife, for your town in Boisbriand, for your microbrewery in Saint-Georges, for your association in Plessisville, for your tourism association in Chaudière-Appalaches, for your regional tourism association in Edmonton, for your RTA in Plateau-Mont-Royal, for your pub in Saguenay, for your bistro in Saguenay-Lac-Saint-Jean, for your salon in North Montreal, for your hairdressing salon in Saint-Eustache, for your beauty salon in Lasalle, for your plumbing company in East-Broughton, for your sugar shack in Granby, for your agency in the South Shore, for your recruitment company in Granby, for your headhunting company in Sorel-Tracy, for your Clinic in Quebec
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe