Web Writing for your SME in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your SME in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME in Calgary.
Here are the requirements to follow for Web Writing for your SME in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your SME in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Calgary.
Web content for your SME in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your SME in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Calgary!
Web Writing for your SME in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nord-du-Québec, for your NPO in the South Shore, for your transportation company in Drummondville, for your hockey league in Lanaudière, for your hotel in Longueuil, for your restaurant in Kirkland, for your business in Princeville, for your company in Candiac, for your SME in Quebec City, for your car dealership in Notre-Dame-des-Pins, for your startup in Gaspé, for your small town in Mirabel, for your store in Black Lake, for your shop in La Tuque, for your thrift shop in Saguenay-Lac-Saint-Jean, for your shoe store in Toronto, for your clothing store in Saguenay, for your electronics store in Tremblant, for your robotics store in Saint-Jérôme, for your eyewear store in Yellowknife, for your furniture store in Gaspé, for your construction company in Saint-Jérôme, for your hostel in Scott, for your lodging in the Magdalen Islands, for your camping in Saguenay, for your outfitter in Saint-Laurent, for your printing house in Chambly, for your financial service company in Abitibi-Témiscamingue, for your organization in Nord-du-Québec, for your nonprofit organization in Hochelaga-Maisonneuve, for your non profit organization in Saint-Hyacinthe, for your small business in Shawinigan, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Trois-Rivières, for your non profit in Côte-Nord, for your HR in Chicoutimi, for your warehouse in Magog, for your bed and breakfast in Lasalle, for your spa in Montérégie, for your brewery in Verdun, for your city in Kirkland, for your town in Quebec, for your microbrewery in Toronto, for your association in Quebec, for your tourism association in Rimouski, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Sainte-Marie-de-Beauce, for your pub in Saint-Georges, for your bistro in Lachenaie, for your salon in Beauceville, for your hairdressing salon in Plateau-Mont-Royal, for your beauty salon in La Prairie, for your plumbing company in North Montreal, for your sugar shack in Outaouais, for your agency in Montérégie, for your recruitment company in Notre-Dame-des-Pins, for your headhunting company in Black Lake, for your Clinic in Vancouver
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe