Web Writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for Web Writing for your SME:
A Web writer isn't just someone who writes well. Web Writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web Writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boisbriand, for your NPO in Longueuil, for your transportation company in Bas-Saint-Laurent, for your hockey league in Lasalle, for your hotel in Regina, for your restaurant in Saint-Hubert, for your business in Outaouais, for your company in the Magdalen Islands, for your SME in Drummondville, for your car dealership in Quebec City, for your startup in Mont-Tremblant, for your small town in Lévis, for your store in Napierville, for your shop in Saint-Jérôme, for your thrift shop in Quebec, for your shoe store in Dorval, for your clothing store in Saint-Joseph-de-Beauce, for your electronics store in Regina, for your robotics store in Montreal, for your eyewear store in Mirabel, for your furniture store in Mirabel, for your construction company in Saguenay-Lac-Saint-Jean, for your hostel in Scott, for your lodging in Bas-Saint-Laurent, for your camping in Saint-Joseph-de-Beauce, for your outfitter in Rimouski, for your printing house in Montmagny, for your financial service company in Longueuil, for your organization in Sorel-Tracy, for your nonprofit organization in Beauport, for your non profit organization in Saint-Léonard, for your small business in Sorel-Tracy, for your insurance broker in Outaouais, for your human ressources in Candiac, for your non profit in Abitibi-Témiscamingue, for your HR in Whitehorse, for your warehouse in Outaouais, for your bed and breakfast in Mont-Tremblant, for your spa in Robertsonville, for your brewery in Fredericton, for your city in Anjou, for your town in Saint-Jean-sur-Richelieu, for your microbrewery in Thetford Mines, for your association in Whitehorse, for your tourism association in Saint-Georges, for your regional tourism association in Lachenaie, for your RTA in Candiac, for your pub in Plateau-Mont-Royal, for your bistro in Plateau-Mont-Royal, for your salon in Fredericton, for your hairdressing salon in Lanaudière, for your beauty salon in Rosemont, for your plumbing company in Thetford Mines, for your sugar shack in the Laurentians, for your agency in Sept-Îles, for your recruitment company in Trois-Pistoles, for your headhunting company in Rimouski, for your Clinic in Trois-Pistoles
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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