Web Writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for Web Writing for your SME:
A Web writer isn't just someone who writes well. Web Writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web Writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Victoriaville, for your NPO in La Tuque, for your transportation company in Boisbriand, for your hockey league in Laval, for your hotel in Saint-Léonard, for your restaurant in Plessisville, for your business in Sorel-Tracy, for your company in Sainte-Thérèse, for your SME in Saint-Laurent, for your car dealership in Saint-Georges, for your startup in Beauceville, for your small town in Saint-Léonard, for your store in Black Lake, for your shop in Saint-Hubert, for your thrift shop in Lanaudière, for your shoe store in Nord-du-Québec, for your clothing store in Verdun, for your electronics store in Montmagny, for your robotics store in Anjou, for your eyewear store in the South Shore, for your furniture store in Vancouver, for your construction company in Mascouche, for your hostel in Iqaluit, for your lodging in Saint-Laurent, for your camping in Trois-Rivières, for your outfitter in Nord-du-Québec, for your printing house in Laval, for your financial service company in Shawinigan, for your organization in Brossard, for your nonprofit organization in Chandler, for your non profit organization in NDG, for your small business in Edmonton, for your insurance broker in Drummondville, for your human ressources in Quebec, for your non profit in Saint-Hyacinthe, for your HR in Trois-Rivières, for your warehouse in Saint-Hubert, for your bed and breakfast in Saint-Georges, for your spa in Canada, for your brewery in Chicoutimi, for your city in Laval, for your town in Centre-du-Québec, for your microbrewery in Boisbriand, for your association in Yellowknife, for your tourism association in Black Lake, for your regional tourism association in Boucherville, for your RTA in Canada, for your pub in Chaudière-Appalaches, for your bistro in Candiac, for your salon in Abitibi-Témiscamingue, for your hairdressing salon in Pointe-Claire, for your beauty salon in the Laurentians, for your plumbing company in Anjou, for your sugar shack in Chandler, for your agency in Lac-Saint-Jean, for your recruitment company in Yellowknife, for your headhunting company in La Tuque, for your Clinic in Québec Maritime
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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