Web Writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for Web Writing for your SME:
A Web writer isn't just someone who writes well. Web Writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web Writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay-Lac-Saint-Jean, for your NPO in Bas-Saint-Laurent, for your transportation company in Anjou, for your hockey league in Terrebonne, for your hotel in Chandler, for your restaurant in Chaudière-Appalaches, for your business in Black Lake, for your company in Brossard, for your SME in Saint-Eustache, for your car dealership in Princeville, for your startup in Gaspésie, for your small town in Mauricie, for your store in Québec Maritime, for your shop in Beauport, for your thrift shop in Victoriaville, for your shoe store in Mauricie, for your clothing store in Saint-Eustache, for your electronics store in Winnipeg, for your robotics store in Anjou, for your eyewear store in Saint-Hubert, for your furniture store in Charlottetown, for your construction company in Lac-Saint-Jean, for your hostel in Sainte-Thérèse, for your lodging in Sainte-Marie-de-Beauce, for your camping in Outaouais, for your outfitter in Notre-Dame-des-Pins, for your printing house in Mont-Tremblant, for your financial service company in Charlottetown, for your organization in Saguenay-Lac-Saint-Jean, for your nonprofit organization in Chicoutimi, for your non profit organization in Princeville, for your small business in Toronto, for your insurance broker in Mascouche, for your human ressources in Ottawa, for your non profit in Pointe-Claire, for your HR in Thetford Mines, for your warehouse in Chaudière-Appalaches, for your bed and breakfast in Mirabel, for your spa in Mascouche, for your brewery in Scott, for your city in Quebec City, for your town in Pointe-Claire, for your microbrewery in Magog, for your association in Sainte-Thérèse, for your tourism association in the Magdalen Islands, for your regional tourism association in Victoriaville, for your RTA in Trois-Pistoles, for your pub in Boucherville, for your bistro in Pierrefonds, for your salon in Saint-Eustache, for your hairdressing salon in Saint-Hyacinthe, for your beauty salon in Saint-Laurent, for your plumbing company in Whitehorse, for your sugar shack in Saint-Jean-sur-Richelieu, for your agency in Princeville, for your recruitment company in Chateauguay, for your headhunting company in Vallée-Jonction, for your Clinic in Quebec City
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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