Web Writing for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for Web Writing for your SME:
A Web writer isn't just someone who writes well. Web Writing for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web Writing for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nuns' Island, for your NPO in the Eastern Townships, for your transportation company in Repentigny, for your hockey league in Pierrefonds, for your hotel in Côte-des-Neiges, for your restaurant in Quebec City, for your business in Centre-du-Québec, for your company in Hochelaga-Maisonneuve, for your SME in Rosemont, for your car dealership in Hochelaga-Maisonneuve, for your startup in Princeville, for your small town in Nord-du-Québec, for your store in Halifax, for your shop in Longueuil, for your thrift shop in Beauport, for your shoe store in Ottawa, for your clothing store in Centre-du-Québec, for your electronics store in Thetford Mines, for your robotics store in Rivière-du-Loup, for your eyewear store in Edmonton, for your furniture store in Saint-Laurent, for your construction company in Côte-des-Neiges, for your hostel in Anjou, for your lodging in the Magdalen Islands, for your camping in Canada, for your outfitter in North Montreal, for your printing house in North Montreal, for your financial service company in Rivière-du-Loup, for your organization in Mauricie, for your nonprofit organization in Lac-Saint-Jean, for your non profit organization in Lachine, for your small business in Thetford Mines, for your insurance broker in Saguenay, for your human ressources in Côte-Nord, for your non profit in Granby, for your HR in Repentigny, for your warehouse in Pointe-Claire, for your bed and breakfast in Côte-Nord, for your spa in Montérégie, for your brewery in Charlottetown, for your city in Saint-Georges, for your town in Saint-Laurent, for your microbrewery in Nord-du-Québec, for your association in Drummondville, for your tourism association in Sainte-Thérèse, for your regional tourism association in Plateau-Mont-Royal, for your RTA in Ottawa, for your pub in Bromont, for your bistro in Candiac, for your salon in Candiac, for your hairdressing salon in Chandler, for your beauty salon in Plessisville, for your plumbing company in Plessisville, for your sugar shack in Boisbriand, for your agency in Lachenaie, for your recruitment company in Saint-Georges, for your headhunting company in Saint-Laurent, for your Clinic in Lévis
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe