Web Writing for a small town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for a small town combines writing skills with a deep understanding of digital requirements, SEO for a small town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for a small town.
Here are the requirements to follow for Web Writing for a small town:
A Web writer isn't just someone who writes well. Web Writing for a small town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for a small town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for a small town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for a small town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for a small town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for a small town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for a small town, to help users find the information they want and then continue reading. That is the Web writer's main objective for a small town.
Web content for a small town has to be very precisely structured if you want to extend the time users spend on a website for a small town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for a small town!
Web Writing for a small town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for a small town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for a small town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Winnipeg, for your transportation company in Saguenay, for your hockey league in Sherbrooke, for your hotel in Sainte-Marie-de-Beauce, for your restaurant in Saint-Hubert, for your business in Verdun, for your company in Saint-Jean-sur-Richelieu, for your SME in Saguenay, for your car dealership in Lac-Saint-Jean, for your startup in Gaspé, for your small town in Verdun, for your store in Winnipeg, for your shop in Calgary, for your thrift shop in Yellowknife, for your shoe store in Granby, for your clothing store in Vallée-Jonction, for your electronics store in La Prairie, for your robotics store in Tremblant, for your eyewear store in Lachenaie, for your furniture store in Calgary, for your construction company in Baie-Comeau, for your hostel in Saint-Jérôme, for your lodging in Montmagny, for your camping in the Eastern Townships, for your outfitter in Plessisville, for your printing house in Napierville, for your financial service company in Bromont, for your organization in Chambly, for your nonprofit organization in Vallée-Jonction, for your non profit organization in Gaspésie, for your small business in Saint-Hyacinthe, for your insurance broker in Trois-Rivières, for your human ressources in Notre-Dame-des-Pins, for your non profit in Terrebonne, for your HR in Joliette, for your warehouse in Saint-Hyacinthe, for your bed and breakfast in Sherbrooke, for your spa in Boucherville, for your brewery in Bas-Saint-Laurent, for your city in Gatineau, for your town in Quebec City, for your microbrewery in Dorval, for your association in North Montreal, for your tourism association in Kirkland, for your regional tourism association in Vallée-Jonction, for your RTA in Thetford Mines, for your pub in Princeville, for your bistro in Shawinigan, for your salon in Saint-Eustache, for your hairdressing salon in Chateauguay, for your beauty salon in the South Shore, for your plumbing company in Hochelaga-Maisonneuve, for your sugar shack in Saint-Jean-sur-Richelieu, for your agency in Saint-Hyacinthe, for your recruitment company in Chicoutimi, for your headhunting company in Baie-Comeau, for your Clinic in Chandler
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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