Web Writing for your small business in Whitehorse is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Whitehorse combines writing skills with a deep understanding of digital requirements, SEO for your small business in Whitehorse, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Whitehorse.
Here are the requirements to follow for Web Writing for your small business in Whitehorse:
A Web writer isn't just someone who writes well. Web Writing for your small business in Whitehorse is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Whitehorse and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Whitehorse, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Whitehorse aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Whitehorse just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Whitehorse that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Whitehorse, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Whitehorse.
Web content for your small business in Whitehorse has to be very precisely structured if you want to extend the time users spend on a website for your small business in Whitehorse. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Whitehorse!
Web Writing for your small business in Whitehorse also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Whitehorse, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Whitehorse. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boucherville, for your NPO in Chambly, for your transportation company in Saint-Laurent, for your hockey league in Sainte-Thérèse, for your hotel in Lac-Saint-Jean, for your restaurant in Côte-des-Neiges, for your business in Victoriaville, for your company in Charlottetown, for your SME in Boisbriand, for your car dealership in Saguenay-Lac-Saint-Jean, for your startup in Laval, for your small town in Sept-Îles, for your store in Ottawa, for your shop in Mirabel, for your thrift shop in Dorval, for your shoe store in Quebec, for your clothing store in Joliette, for your electronics store in Montérégie, for your robotics store in La Tuque, for your eyewear store in Canada, for your furniture store in Mirabel, for your construction company in Lasalle, for your hostel in Notre-Dame-des-Pins, for your lodging in Charlottetown, for your camping in Saint-Hyacinthe, for your outfitter in Vancouver, for your printing house in Whitehorse, for your financial service company in Edmonton, for your organization in Lachenaie, for your nonprofit organization in Winnipeg, for your non profit organization in Saint-Hyacinthe, for your small business in Lachenaie, for your insurance broker in Saguenay-Lac-Saint-Jean, for your human ressources in Trois-Pistoles, for your non profit in Chateauguay, for your HR in Chambly, for your warehouse in Iqaluit, for your bed and breakfast in Rosemont, for your spa in Robertsonville, for your brewery in Chicoutimi, for your city in Gaspésie, for your town in Québec Maritime, for your microbrewery in Edmonton, for your association in Montreal, for your tourism association in Sainte-Thérèse, for your regional tourism association in Hochelaga-Maisonneuve, for your RTA in Gaspésie, for your pub in Scott, for your bistro in Ottawa, for your salon in Lac-Saint-Jean, for your hairdressing salon in Terrebonne, for your beauty salon in Centre-du-Québec, for your plumbing company in Mont-Tremblant, for your sugar shack in Hochelaga-Maisonneuve, for your agency in Notre-Dame-des-Pins, for your recruitment company in Sept-Îles, for your headhunting company in Gaspésie, for your Clinic in La Prairie
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe