Web Writing for your small business in Scott is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Scott combines writing skills with a deep understanding of digital requirements, SEO for your small business in Scott, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Scott.
Here are the requirements to follow for Web Writing for your small business in Scott:
A Web writer isn't just someone who writes well. Web Writing for your small business in Scott is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Scott and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Scott, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Scott aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Scott just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Scott that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Scott, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Scott.
Web content for your small business in Scott has to be very precisely structured if you want to extend the time users spend on a website for your small business in Scott. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Scott!
Web Writing for your small business in Scott also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Scott, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Scott. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Repentigny, for your NPO in Gaspé, for your transportation company in Côte-Nord, for your hockey league in Chateauguay, for your hotel in Outaouais, for your restaurant in Rivière-du-Loup, for your business in Plateau-Mont-Royal, for your company in Calgary, for your SME in Victoriaville, for your car dealership in Plateau-Mont-Royal, for your startup in Gaspésie, for your small town in Pierrefonds, for your store in Mascouche, for your shop in Magog, for your thrift shop in Fredericton, for your shoe store in Bas-Saint-Laurent, for your clothing store in Joliette, for your electronics store in Mauricie, for your robotics store in Magog, for your eyewear store in Sainte-Thérèse, for your furniture store in the Laurentians, for your construction company in Anjou, for your hostel in Notre-Dame-des-Pins, for your lodging in Magog, for your camping in Trois-Pistoles, for your outfitter in Beauceville, for your printing house in Ottawa, for your financial service company in La Prairie, for your organization in Chateauguay, for your nonprofit organization in Chaudière-Appalaches, for your non profit organization in Black Lake, for your small business in Ottawa, for your insurance broker in Magog, for your human ressources in Beauceville, for your non profit in Verdun, for your HR in Chicoutimi, for your warehouse in Black Lake, for your bed and breakfast in NDG, for your spa in La Prairie, for your brewery in Rivière-du-Loup, for your city in the Eastern Townships, for your town in La Tuque, for your microbrewery in Lachine, for your association in Montmagny, for your tourism association in the Magdalen Islands, for your regional tourism association in Princeville, for your RTA in Dorval, for your pub in Sorel-Tracy, for your bistro in Candiac, for your salon in Granby, for your hairdressing salon in Sherbrooke, for your beauty salon in Bromont, for your plumbing company in Winnipeg, for your sugar shack in Pointe-Claire, for your agency in Estrie, for your recruitment company in Anjou, for your headhunting company in Joliette, for your Clinic in Lachine
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe