Web Writing for your small business in Sainte-Marie-de-Beauce is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Sainte-Marie-de-Beauce combines writing skills with a deep understanding of digital requirements, SEO for your small business in Sainte-Marie-de-Beauce, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Sainte-Marie-de-Beauce.
Here are the requirements to follow for Web Writing for your small business in Sainte-Marie-de-Beauce:
A Web writer isn't just someone who writes well. Web Writing for your small business in Sainte-Marie-de-Beauce is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Sainte-Marie-de-Beauce and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Sainte-Marie-de-Beauce, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Sainte-Marie-de-Beauce aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Sainte-Marie-de-Beauce just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Sainte-Marie-de-Beauce that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Sainte-Marie-de-Beauce, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Sainte-Marie-de-Beauce.
Web content for your small business in Sainte-Marie-de-Beauce has to be very precisely structured if you want to extend the time users spend on a website for your small business in Sainte-Marie-de-Beauce. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Sainte-Marie-de-Beauce!
Web Writing for your small business in Sainte-Marie-de-Beauce also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Sainte-Marie-de-Beauce, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Sainte-Marie-de-Beauce. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Georges, for your NPO in Bas-Saint-Laurent, for your transportation company in Drummondville, for your hockey league in Mirabel, for your hotel in Chaudière-Appalaches, for your restaurant in the South Shore, for your business in Quebec City, for your company in the Eastern Townships, for your SME in Plateau-Mont-Royal, for your car dealership in Victoriaville, for your startup in the South Shore, for your small town in Anjou, for your store in Yellowknife, for your shop in Saint-Eustache, for your thrift shop in Plateau-Mont-Royal, for your shoe store in Hochelaga-Maisonneuve, for your clothing store in Sorel-Tracy, for your electronics store in Notre-Dame-des-Pins, for your robotics store in Lachenaie, for your eyewear store in Notre-Dame-des-Pins, for your furniture store in Saguenay-Lac-Saint-Jean, for your construction company in Gaspésie, for your hostel in Saint-Jérôme, for your lodging in Chambly, for your camping in Chateauguay, for your outfitter in Rimouski, for your printing house in Anjou, for your financial service company in Bas-Saint-Laurent, for your organization in Nord-du-Québec, for your nonprofit organization in Gaspésie, for your non profit organization in Québec Maritime, for your small business in Mascouche, for your insurance broker in Brossard, for your human ressources in Brossard, for your non profit in Chambly, for your HR in Boisbriand, for your warehouse in Calgary, for your bed and breakfast in Chicoutimi, for your spa in Yellowknife, for your brewery in Saguenay-Lac-Saint-Jean, for your city in Black Lake, for your town in Laval, for your microbrewery in Iqaluit, for your association in Plessisville, for your tourism association in Chandler, for your regional tourism association in Shawinigan, for your RTA in Boucherville, for your pub in Saint-Jérôme, for your bistro in Charlottetown, for your salon in Toronto, for your hairdressing salon in Montreal, for your beauty salon in Beauport, for your plumbing company in Whitehorse, for your sugar shack in Beauceville, for your agency in Shawinigan, for your recruitment company in Laval, for your headhunting company in Beauceville, for your Clinic in Shawinigan
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe