Web Writing for your small business in Saint-Laurent is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Saint-Laurent combines writing skills with a deep understanding of digital requirements, SEO for your small business in Saint-Laurent, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Saint-Laurent.
Here are the requirements to follow for Web Writing for your small business in Saint-Laurent:
A Web writer isn't just someone who writes well. Web Writing for your small business in Saint-Laurent is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Saint-Laurent and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Saint-Laurent, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Saint-Laurent aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Saint-Laurent just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Saint-Laurent that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Saint-Laurent, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Saint-Laurent.
Web content for your small business in Saint-Laurent has to be very precisely structured if you want to extend the time users spend on a website for your small business in Saint-Laurent. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Saint-Laurent!
Web Writing for your small business in Saint-Laurent also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Saint-Laurent, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Saint-Laurent. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachenaie, for your NPO in Ottawa, for your transportation company in the Eastern Townships, for your hockey league in Halifax, for your hotel in Saint-Léonard, for your restaurant in Magog, for your business in Sainte-Thérèse, for your company in Edmonton, for your SME in Granby, for your car dealership in Boisbriand, for your startup in Candiac, for your small town in Montérégie, for your store in Ottawa, for your shop in Shawinigan, for your thrift shop in Verdun, for your shoe store in Candiac, for your clothing store in the Eastern Townships, for your electronics store in the Magdalen Islands, for your robotics store in Joliette, for your eyewear store in Chateauguay, for your furniture store in Côte-Nord, for your construction company in Trois-Rivières, for your hostel in Yellowknife, for your lodging in Winnipeg, for your camping in Iqaluit, for your outfitter in Fredericton, for your printing house in Mont-Tremblant, for your financial service company in Boisbriand, for your organization in Mirabel, for your nonprofit organization in Côte-Nord, for your non profit organization in Granby, for your small business in Centre-du-Québec, for your insurance broker in Saguenay-Lac-Saint-Jean, for your human ressources in East-Broughton, for your non profit in Mirabel, for your HR in Trois-Rivières, for your warehouse in Rimouski, for your bed and breakfast in Joliette, for your spa in Saint-Léonard, for your brewery in Tremblant, for your city in Ottawa, for your town in Montreal, for your microbrewery in Saguenay-Lac-Saint-Jean, for your association in Victoriaville, for your tourism association in Sept-Îles, for your regional tourism association in La Prairie, for your RTA in Victoriaville, for your pub in North Montreal, for your bistro in Robertsonville, for your salon in Canada, for your hairdressing salon in Halifax, for your beauty salon in Rimouski, for your plumbing company in Magog, for your sugar shack in Hochelaga-Maisonneuve, for your agency in Saint-Hyacinthe, for your recruitment company in Drummondville, for your headhunting company in Laval, for your Clinic in Joliette
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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