Web Writing for your small business in Saint-Hyacinthe is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Saint-Hyacinthe combines writing skills with a deep understanding of digital requirements, SEO for your small business in Saint-Hyacinthe, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Saint-Hyacinthe.
Here are the requirements to follow for Web Writing for your small business in Saint-Hyacinthe:
A Web writer isn't just someone who writes well. Web Writing for your small business in Saint-Hyacinthe is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Saint-Hyacinthe and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Saint-Hyacinthe, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Saint-Hyacinthe aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Saint-Hyacinthe just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Saint-Hyacinthe that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Saint-Hyacinthe, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Saint-Hyacinthe.
Web content for your small business in Saint-Hyacinthe has to be very precisely structured if you want to extend the time users spend on a website for your small business in Saint-Hyacinthe. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Saint-Hyacinthe!
Web Writing for your small business in Saint-Hyacinthe also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Saint-Hyacinthe, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Saint-Hyacinthe. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Whitehorse, for your NPO in the Laurentians, for your transportation company in Notre-Dame-des-Pins, for your hockey league in Pointe-Claire, for your hotel in Tremblant, for your restaurant in Gatineau, for your business in Lachine, for your company in Anjou, for your SME in Dorval, for your car dealership in Nuns' Island, for your startup in the Laurentians, for your small town in Gaspé, for your store in Chandler, for your shop in Yellowknife, for your thrift shop in Montérégie, for your shoe store in Rimouski, for your clothing store in Centre-du-Québec, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Saint-Hyacinthe, for your eyewear store in Montérégie, for your furniture store in Dorval, for your construction company in Rivière-du-Loup, for your hostel in Montérégie, for your lodging in Bas-Saint-Laurent, for your camping in East-Broughton, for your outfitter in Abitibi-Témiscamingue, for your printing house in Nuns' Island, for your financial service company in Outaouais, for your organization in NDG, for your nonprofit organization in Robertsonville, for your non profit organization in Rivière-du-Loup, for your small business in Verdun, for your insurance broker in Boucherville, for your human ressources in Longueuil, for your non profit in Saint-Eustache, for your HR in Mirabel, for your warehouse in Ottawa, for your bed and breakfast in Whitehorse, for your spa in Chateauguay, for your brewery in Brossard, for your city in Saint-Jérôme, for your town in Yellowknife, for your microbrewery in La Tuque, for your association in Tremblant, for your tourism association in Beauport, for your regional tourism association in Trois-Rivières, for your RTA in Chaudière-Appalaches, for your pub in Pointe-Claire, for your bistro in Victoriaville, for your salon in Beauport, for your hairdressing salon in Anjou, for your beauty salon in Vancouver, for your plumbing company in Drummondville, for your sugar shack in Sainte-Marie-de-Beauce, for your agency in Drummondville, for your recruitment company in Whitehorse, for your headhunting company in Joliette, for your Clinic in Pierrefonds
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe