Web Writing for your small business in Saint-Hubert is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Saint-Hubert combines writing skills with a deep understanding of digital requirements, SEO for your small business in Saint-Hubert, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Saint-Hubert.
Here are the requirements to follow for Web Writing for your small business in Saint-Hubert:
A Web writer isn't just someone who writes well. Web Writing for your small business in Saint-Hubert is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Saint-Hubert and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Saint-Hubert, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Saint-Hubert aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Saint-Hubert just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Saint-Hubert that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Saint-Hubert, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Saint-Hubert.
Web content for your small business in Saint-Hubert has to be very precisely structured if you want to extend the time users spend on a website for your small business in Saint-Hubert. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Saint-Hubert!
Web Writing for your small business in Saint-Hubert also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Saint-Hubert, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Saint-Hubert. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspé, for your NPO in Gaspésie, for your transportation company in Chambly, for your hockey league in Fredericton, for your hotel in Montmagny, for your restaurant in Mascouche, for your business in Saint-Hyacinthe, for your company in Magog, for your SME in Montérégie, for your car dealership in Vancouver, for your startup in Rivière-du-Loup, for your small town in Pointe-Claire, for your store in Granby, for your shop in Québec Maritime, for your thrift shop in Trois-Pistoles, for your shoe store in Gaspé, for your clothing store in Scott, for your electronics store in Regina, for your robotics store in Dorval, for your eyewear store in Sorel-Tracy, for your furniture store in Chateauguay, for your construction company in Thetford Mines, for your hostel in Sorel-Tracy, for your lodging in the Magdalen Islands, for your camping in Nord-du-Québec, for your outfitter in Vancouver, for your printing house in Brossard, for your financial service company in Mascouche, for your organization in Beauceville, for your nonprofit organization in Bromont, for your non profit organization in the South Shore, for your small business in Napierville, for your insurance broker in Beauport, for your human ressources in Lanaudière, for your non profit in Chandler, for your HR in Saint-Hubert, for your warehouse in Anjou, for your bed and breakfast in Quebec, for your spa in Lachenaie, for your brewery in Vallée-Jonction, for your city in Winnipeg, for your town in Saint-Laurent, for your microbrewery in Tremblant, for your association in Sorel-Tracy, for your tourism association in Gaspé, for your regional tourism association in the Magdalen Islands, for your RTA in Gaspésie, for your pub in Chateauguay, for your bistro in the South Shore, for your salon in Tremblant, for your hairdressing salon in Mascouche, for your beauty salon in Terrebonne, for your plumbing company in Napierville, for your sugar shack in Sept-Îles, for your agency in Repentigny, for your recruitment company in Toronto, for your headhunting company in Fredericton, for your Clinic in Shawinigan
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe