Web Writing for your small business in Saint-Georges is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Saint-Georges combines writing skills with a deep understanding of digital requirements, SEO for your small business in Saint-Georges, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Saint-Georges.
Here are the requirements to follow for Web Writing for your small business in Saint-Georges:
A Web writer isn't just someone who writes well. Web Writing for your small business in Saint-Georges is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Saint-Georges and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Saint-Georges, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Saint-Georges aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Saint-Georges just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Saint-Georges that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Saint-Georges, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Saint-Georges.
Web content for your small business in Saint-Georges has to be very precisely structured if you want to extend the time users spend on a website for your small business in Saint-Georges. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Saint-Georges!
Web Writing for your small business in Saint-Georges also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Saint-Georges, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Saint-Georges. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mascouche, for your NPO in Beauport, for your transportation company in Chicoutimi, for your hockey league in NDG, for your hotel in Terrebonne, for your restaurant in Halifax, for your business in the Laurentians, for your company in Chicoutimi, for your SME in Bromont, for your car dealership in Côte-des-Neiges, for your startup in Kirkland, for your small town in Quebec, for your store in Mauricie, for your shop in Terrebonne, for your thrift shop in Nuns' Island, for your shoe store in Outaouais, for your clothing store in Ottawa, for your electronics store in Lac-Saint-Jean, for your robotics store in Lac-Saint-Jean, for your eyewear store in Quebec, for your furniture store in Dorval, for your construction company in Princeville, for your hostel in Toronto, for your lodging in Candiac, for your camping in Rimouski, for your outfitter in Canada, for your printing house in the South Shore, for your financial service company in Laval, for your organization in Victoriaville, for your nonprofit organization in Lachenaie, for your non profit organization in Anjou, for your small business in Boisbriand, for your insurance broker in Lachenaie, for your human ressources in Chicoutimi, for your non profit in Sherbrooke, for your HR in Terrebonne, for your warehouse in Côte-des-Neiges, for your bed and breakfast in Mirabel, for your spa in Tremblant, for your brewery in Saint-Laurent, for your city in Pierrefonds, for your town in Sainte-Thérèse, for your microbrewery in Lanaudière, for your association in Mascouche, for your tourism association in Quebec, for your regional tourism association in Calgary, for your RTA in Chandler, for your pub in Nord-du-Québec, for your bistro in Verdun, for your salon in Sorel-Tracy, for your hairdressing salon in Saint-Hubert, for your beauty salon in Lachine, for your plumbing company in Saint-Hubert, for your sugar shack in Lévis, for your agency in Saint-Laurent, for your recruitment company in Gatineau, for your headhunting company in the Laurentians, for your Clinic in Chateauguay
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe