Web Writing for your small business in Saguenay-Lac-Saint-Jean is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Saguenay-Lac-Saint-Jean combines writing skills with a deep understanding of digital requirements, SEO for your small business in Saguenay-Lac-Saint-Jean, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Saguenay-Lac-Saint-Jean.
Here are the requirements to follow for Web Writing for your small business in Saguenay-Lac-Saint-Jean:
A Web writer isn't just someone who writes well. Web Writing for your small business in Saguenay-Lac-Saint-Jean is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Saguenay-Lac-Saint-Jean and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Saguenay-Lac-Saint-Jean, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Saguenay-Lac-Saint-Jean aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Saguenay-Lac-Saint-Jean just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Saguenay-Lac-Saint-Jean that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Saguenay-Lac-Saint-Jean, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Saguenay-Lac-Saint-Jean.
Web content for your small business in Saguenay-Lac-Saint-Jean has to be very precisely structured if you want to extend the time users spend on a website for your small business in Saguenay-Lac-Saint-Jean. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Saguenay-Lac-Saint-Jean!
Web Writing for your small business in Saguenay-Lac-Saint-Jean also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Saguenay-Lac-Saint-Jean, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Saguenay-Lac-Saint-Jean. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Anjou, for your NPO in Saint-Joseph-de-Beauce, for your transportation company in Napierville, for your hockey league in Saint-Laurent, for your hotel in Anjou, for your restaurant in Winnipeg, for your business in Mascouche, for your company in Saint-Jean-sur-Richelieu, for your SME in Saint-Hyacinthe, for your car dealership in Whitehorse, for your startup in Toronto, for your small town in Tremblant, for your store in Montérégie, for your shop in Quebec City, for your thrift shop in Plateau-Mont-Royal, for your shoe store in Québec Maritime, for your clothing store in Regina, for your electronics store in the Eastern Townships, for your robotics store in Nuns' Island, for your eyewear store in Yellowknife, for your furniture store in Rivière-du-Loup, for your construction company in Rimouski, for your hostel in Trois-Rivières, for your lodging in Toronto, for your camping in Sorel-Tracy, for your outfitter in Saint-Georges, for your printing house in Chicoutimi, for your financial service company in Saint-Georges, for your organization in Thetford Mines, for your nonprofit organization in Rosemont, for your non profit organization in Kirkland, for your small business in Boisbriand, for your insurance broker in Hochelaga-Maisonneuve, for your human ressources in Saint-Léonard, for your non profit in Boucherville, for your HR in Sorel-Tracy, for your warehouse in Rivière-du-Loup, for your bed and breakfast in Saguenay, for your spa in Saint-Léonard, for your brewery in Black Lake, for your city in La Prairie, for your town in Boucherville, for your microbrewery in Côte-des-Neiges, for your association in Brossard, for your tourism association in Robertsonville, for your regional tourism association in Gaspé, for your RTA in Côte-Nord, for your pub in Saint-Léonard, for your bistro in Black Lake, for your salon in the South Shore, for your hairdressing salon in North Montreal, for your beauty salon in Boisbriand, for your plumbing company in Bromont, for your sugar shack in Montmagny, for your agency in Pierrefonds, for your recruitment company in Joliette, for your headhunting company in Winnipeg, for your Clinic in the Magdalen Islands
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe