Web Writing for your small business in Regina is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Regina combines writing skills with a deep understanding of digital requirements, SEO for your small business in Regina, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Regina.
Here are the requirements to follow for Web Writing for your small business in Regina:
A Web writer isn't just someone who writes well. Web Writing for your small business in Regina is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Regina and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Regina, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Regina aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Regina just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Regina that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Regina, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Regina.
Web content for your small business in Regina has to be very precisely structured if you want to extend the time users spend on a website for your small business in Regina. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Regina!
Web Writing for your small business in Regina also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Regina, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Regina. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Centre-du-Québec, for your NPO in Quebec City, for your transportation company in Plateau-Mont-Royal, for your hockey league in Verdun, for your hotel in Dorval, for your restaurant in Terrebonne, for your business in Joliette, for your company in Magog, for your SME in Saguenay, for your car dealership in Sherbrooke, for your startup in Mont-Tremblant, for your small town in Gaspésie, for your store in Nuns' Island, for your shop in Quebec, for your thrift shop in Magog, for your shoe store in Rosemont, for your clothing store in Lachenaie, for your electronics store in Ottawa, for your robotics store in Pierrefonds, for your eyewear store in Quebec, for your furniture store in NDG, for your construction company in Gaspé, for your hostel in Halifax, for your lodging in the Eastern Townships, for your camping in Sept-Îles, for your outfitter in Lanaudière, for your printing house in Montreal, for your financial service company in Lac-Saint-Jean, for your organization in Laval, for your nonprofit organization in Saint-Jérôme, for your non profit organization in Gaspésie, for your small business in Saint-Jean-sur-Richelieu, for your insurance broker in Black Lake, for your human ressources in Trois-Rivières, for your non profit in Candiac, for your HR in Baie-Comeau, for your warehouse in Lasalle, for your bed and breakfast in Lasalle, for your spa in Nord-du-Québec, for your brewery in Lac-Saint-Jean, for your city in Gatineau, for your town in Mascouche, for your microbrewery in the South Shore, for your association in North Montreal, for your tourism association in Vancouver, for your regional tourism association in Brossard, for your RTA in Victoriaville, for your pub in Beauport, for your bistro in Candiac, for your salon in Beauport, for your hairdressing salon in Estrie, for your beauty salon in Gaspé, for your plumbing company in Bromont, for your sugar shack in Sherbrooke, for your agency in Regina, for your recruitment company in the Eastern Townships, for your headhunting company in Chandler, for your Clinic in Montérégie
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe