Web Writing for your small business in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your small business in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Quebec.
Here are the requirements to follow for Web Writing for your small business in Quebec:
A Web writer isn't just someone who writes well. Web Writing for your small business in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Quebec.
Web content for your small business in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your small business in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Quebec!
Web Writing for your small business in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Nord-du-Québec, for your NPO in Gaspé, for your transportation company in Terrebonne, for your hockey league in Iqaluit, for your hotel in Shawinigan, for your restaurant in Saint-Eustache, for your business in Rivière-du-Loup, for your company in Dorval, for your SME in Hochelaga-Maisonneuve, for your car dealership in Repentigny, for your startup in Gatineau, for your small town in Vancouver, for your store in NDG, for your shop in Princeville, for your thrift shop in Granby, for your shoe store in Rosemont, for your clothing store in Côte-Nord, for your electronics store in Pierrefonds, for your robotics store in Laval, for your eyewear store in Sherbrooke, for your furniture store in Chambly, for your construction company in Beauport, for your hostel in East-Broughton, for your lodging in Iqaluit, for your camping in Beauport, for your outfitter in Rosemont, for your printing house in Chicoutimi, for your financial service company in Saint-Jean-sur-Richelieu, for your organization in Canada, for your nonprofit organization in Baie-Comeau, for your non profit organization in Chambly, for your small business in Côte-des-Neiges, for your insurance broker in Robertsonville, for your human ressources in Saguenay-Lac-Saint-Jean, for your non profit in Terrebonne, for your HR in Dorval, for your warehouse in Lac-Saint-Jean, for your bed and breakfast in Saint-Hubert, for your spa in Brossard, for your brewery in Quebec, for your city in Rimouski, for your town in Longueuil, for your microbrewery in Mascouche, for your association in Rimouski, for your tourism association in Dorval, for your regional tourism association in Sorel-Tracy, for your RTA in Notre-Dame-des-Pins, for your pub in Lachine, for your bistro in Centre-du-Québec, for your salon in Saint-Georges, for your hairdressing salon in Saint-Jérôme, for your beauty salon in Whitehorse, for your plumbing company in Centre-du-Québec, for your sugar shack in Plessisville, for your agency in Tremblant, for your recruitment company in Mont-Tremblant, for your headhunting company in Saint-Jean-sur-Richelieu, for your Clinic in Saint-Jérôme
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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