Web Writing for your small business in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your small business in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Quebec.
Here are the requirements to follow for Web Writing for your small business in Quebec:
A Web writer isn't just someone who writes well. Web Writing for your small business in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Quebec.
Web content for your small business in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your small business in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Quebec!
Web Writing for your small business in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Plessisville, for your NPO in Longueuil, for your transportation company in Bas-Saint-Laurent, for your hockey league in Whitehorse, for your hotel in the Magdalen Islands, for your restaurant in Nord-du-Québec, for your business in Chandler, for your company in Regina, for your SME in Hochelaga-Maisonneuve, for your car dealership in Lanaudière, for your startup in Beauceville, for your small town in Edmonton, for your store in Black Lake, for your shop in Fredericton, for your thrift shop in Laval, for your shoe store in Saint-Jérôme, for your clothing store in Gaspé, for your electronics store in Côte-Nord, for your robotics store in Lachine, for your eyewear store in Sept-Îles, for your furniture store in Saint-Jérôme, for your construction company in Chaudière-Appalaches, for your hostel in Montreal, for your lodging in Mauricie, for your camping in Nord-du-Québec, for your outfitter in Repentigny, for your printing house in Shawinigan, for your financial service company in Montreal, for your organization in Trois-Pistoles, for your nonprofit organization in Yellowknife, for your non profit organization in Robertsonville, for your small business in Lac-Saint-Jean, for your insurance broker in Estrie, for your human ressources in Magog, for your non profit in Rimouski, for your HR in Lachine, for your warehouse in Trois-Pistoles, for your bed and breakfast in Mirabel, for your spa in Trois-Pistoles, for your brewery in Saint-Léonard, for your city in Repentigny, for your town in Laval, for your microbrewery in Lachine, for your association in Saint-Hubert, for your tourism association in Quebec, for your regional tourism association in Estrie, for your RTA in Pointe-Claire, for your pub in Granby, for your bistro in Lachenaie, for your salon in Mont-Tremblant, for your hairdressing salon in Candiac, for your beauty salon in Magog, for your plumbing company in Yellowknife, for your sugar shack in Robertsonville, for your agency in Repentigny, for your recruitment company in Fredericton, for your headhunting company in Chandler, for your Clinic in the Magdalen Islands
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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