Web Writing for your small business in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your small business in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Quebec.
Here are the requirements to follow for Web Writing for your small business in Quebec:
A Web writer isn't just someone who writes well. Web Writing for your small business in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Quebec.
Web content for your small business in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your small business in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Quebec!
Web Writing for your small business in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mascouche, for your NPO in the Magdalen Islands, for your transportation company in Toronto, for your hockey league in Saint-Eustache, for your hotel in Beauceville, for your restaurant in Beauport, for your business in Edmonton, for your company in Tremblant, for your SME in Beauport, for your car dealership in Mascouche, for your startup in Notre-Dame-des-Pins, for your small town in Montmagny, for your store in Dorval, for your shop in Notre-Dame-des-Pins, for your thrift shop in Beauceville, for your shoe store in Gaspé, for your clothing store in Québec Maritime, for your electronics store in Saint-Hyacinthe, for your robotics store in Québec Maritime, for your eyewear store in Sept-Îles, for your furniture store in Brossard, for your construction company in Saguenay-Lac-Saint-Jean, for your hostel in Chandler, for your lodging in Rosemont, for your camping in Nuns' Island, for your outfitter in Chateauguay, for your printing house in Outaouais, for your financial service company in Outaouais, for your organization in Montérégie, for your nonprofit organization in La Prairie, for your non profit organization in Verdun, for your small business in Côte-Nord, for your insurance broker in Abitibi-Témiscamingue, for your human ressources in Joliette, for your non profit in Sainte-Thérèse, for your HR in Montreal, for your warehouse in Chandler, for your bed and breakfast in Sept-Îles, for your spa in East-Broughton, for your brewery in Dorval, for your city in Saguenay, for your town in La Tuque, for your microbrewery in Robertsonville, for your association in East-Broughton, for your tourism association in Scott, for your regional tourism association in Whitehorse, for your RTA in Canada, for your pub in Montmagny, for your bistro in Sherbrooke, for your salon in Mont-Tremblant, for your hairdressing salon in Lanaudière, for your beauty salon in Montérégie, for your plumbing company in Charlottetown, for your sugar shack in Napierville, for your agency in Laval, for your recruitment company in Candiac, for your headhunting company in Winnipeg, for your Clinic in Rosemont
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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