Web Writing for your small business in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your small business in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Quebec.
Here are the requirements to follow for Web Writing for your small business in Quebec:
A Web writer isn't just someone who writes well. Web Writing for your small business in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Quebec.
Web content for your small business in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your small business in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Quebec!
Web Writing for your small business in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Verdun, for your NPO in Boisbriand, for your transportation company in Robertsonville, for your hockey league in Quebec, for your hotel in Black Lake, for your restaurant in Candiac, for your business in Gatineau, for your company in Côte-Nord, for your SME in Mirabel, for your car dealership in Saint-Jérôme, for your startup in Sherbrooke, for your small town in Mont-Tremblant, for your store in Sept-Îles, for your shop in the South Shore, for your thrift shop in Quebec, for your shoe store in Regina, for your clothing store in NDG, for your electronics store in Estrie, for your robotics store in Kirkland, for your eyewear store in Anjou, for your furniture store in Halifax, for your construction company in Candiac, for your hostel in Chateauguay, for your lodging in Saguenay-Lac-Saint-Jean, for your camping in Chaudière-Appalaches, for your outfitter in Napierville, for your printing house in Iqaluit, for your financial service company in Mascouche, for your organization in Charlottetown, for your nonprofit organization in Plateau-Mont-Royal, for your non profit organization in Estrie, for your small business in Chambly, for your insurance broker in Notre-Dame-des-Pins, for your human ressources in Magog, for your non profit in Chandler, for your HR in the South Shore, for your warehouse in Canada, for your bed and breakfast in Bas-Saint-Laurent, for your spa in Saint-Georges, for your brewery in Pierrefonds, for your city in Saint-Jérôme, for your town in Granby, for your microbrewery in Quebec City, for your association in Quebec City, for your tourism association in Robertsonville, for your regional tourism association in Dorval, for your RTA in Chaudière-Appalaches, for your pub in Trois-Pistoles, for your bistro in Plessisville, for your salon in Trois-Rivières, for your hairdressing salon in Mont-Tremblant, for your beauty salon in Rimouski, for your plumbing company in Saint-Laurent, for your sugar shack in Côte-Nord, for your agency in Gatineau, for your recruitment company in Kirkland, for your headhunting company in Terrebonne, for your Clinic in Chicoutimi
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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