Web Writing for your small business in Plateau-Mont-Royal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Plateau-Mont-Royal combines writing skills with a deep understanding of digital requirements, SEO for your small business in Plateau-Mont-Royal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Plateau-Mont-Royal.
Here are the requirements to follow for Web Writing for your small business in Plateau-Mont-Royal:
A Web writer isn't just someone who writes well. Web Writing for your small business in Plateau-Mont-Royal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Plateau-Mont-Royal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Plateau-Mont-Royal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Plateau-Mont-Royal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Plateau-Mont-Royal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Plateau-Mont-Royal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Plateau-Mont-Royal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Plateau-Mont-Royal.
Web content for your small business in Plateau-Mont-Royal has to be very precisely structured if you want to extend the time users spend on a website for your small business in Plateau-Mont-Royal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Plateau-Mont-Royal!
Web Writing for your small business in Plateau-Mont-Royal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Plateau-Mont-Royal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Plateau-Mont-Royal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Iqaluit, for your transportation company in Winnipeg, for your hockey league in Bas-Saint-Laurent, for your hotel in Pointe-Claire, for your restaurant in the Magdalen Islands, for your business in Princeville, for your company in Dorval, for your SME in Beauceville, for your car dealership in Sherbrooke, for your startup in Gaspésie, for your small town in Québec Maritime, for your store in Saguenay-Lac-Saint-Jean, for your shop in Sherbrooke, for your thrift shop in Montreal, for your shoe store in Chateauguay, for your clothing store in Rimouski, for your electronics store in Saint-Hubert, for your robotics store in Chambly, for your eyewear store in Lanaudière, for your furniture store in Terrebonne, for your construction company in Iqaluit, for your hostel in Montérégie, for your lodging in Outaouais, for your camping in Mirabel, for your outfitter in Saguenay-Lac-Saint-Jean, for your printing house in Vancouver, for your financial service company in Sherbrooke, for your organization in Outaouais, for your nonprofit organization in Gaspésie, for your non profit organization in Saint-Léonard, for your small business in Trois-Pistoles, for your insurance broker in Terrebonne, for your human ressources in Tremblant, for your non profit in Saint-Hyacinthe, for your HR in Boucherville, for your warehouse in Montmagny, for your bed and breakfast in Edmonton, for your spa in the South Shore, for your brewery in Brossard, for your city in Joliette, for your town in Rosemont, for your microbrewery in the South Shore, for your association in Rivière-du-Loup, for your tourism association in Charlottetown, for your regional tourism association in Victoriaville, for your RTA in Lanaudière, for your pub in the Laurentians, for your bistro in Candiac, for your salon in Mirabel, for your hairdressing salon in Napierville, for your beauty salon in Plessisville, for your plumbing company in La Tuque, for your sugar shack in Thetford Mines, for your agency in Sainte-Marie-de-Beauce, for your recruitment company in Black Lake, for your headhunting company in the Eastern Townships, for your Clinic in Québec Maritime
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe