Web Writing for your small business in Ottawa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Ottawa combines writing skills with a deep understanding of digital requirements, SEO for your small business in Ottawa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Ottawa.
Here are the requirements to follow for Web Writing for your small business in Ottawa:
A Web writer isn't just someone who writes well. Web Writing for your small business in Ottawa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Ottawa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Ottawa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Ottawa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Ottawa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Ottawa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Ottawa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Ottawa.
Web content for your small business in Ottawa has to be very precisely structured if you want to extend the time users spend on a website for your small business in Ottawa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Ottawa!
Web Writing for your small business in Ottawa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Ottawa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Ottawa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Vallée-Jonction, for your NPO in Pointe-Claire, for your transportation company in Boucherville, for your hockey league in Shawinigan, for your hotel in Laval, for your restaurant in Bromont, for your business in Chambly, for your company in Plessisville, for your SME in Outaouais, for your car dealership in the South Shore, for your startup in North Montreal, for your small town in Tremblant, for your store in Regina, for your shop in Saint-Laurent, for your thrift shop in Saint-Joseph-de-Beauce, for your shoe store in Notre-Dame-des-Pins, for your clothing store in Sherbrooke, for your electronics store in Trois-Rivières, for your robotics store in Centre-du-Québec, for your eyewear store in Fredericton, for your furniture store in Mont-Tremblant, for your construction company in Lac-Saint-Jean, for your hostel in Granby, for your lodging in Montreal, for your camping in Princeville, for your outfitter in Dorval, for your printing house in Sainte-Thérèse, for your financial service company in Calgary, for your organization in Victoriaville, for your nonprofit organization in Lasalle, for your non profit organization in Princeville, for your small business in Chateauguay, for your insurance broker in Princeville, for your human ressources in Canada, for your non profit in Princeville, for your HR in Plessisville, for your warehouse in Plateau-Mont-Royal, for your bed and breakfast in Terrebonne, for your spa in Scott, for your brewery in Plateau-Mont-Royal, for your city in Saint-Hyacinthe, for your town in Black Lake, for your microbrewery in Brossard, for your association in Laval, for your tourism association in Rimouski, for your regional tourism association in Mont-Tremblant, for your RTA in Mascouche, for your pub in Beauceville, for your bistro in Verdun, for your salon in Charlottetown, for your hairdressing salon in Lachine, for your beauty salon in Saint-Hyacinthe, for your plumbing company in La Tuque, for your sugar shack in Côte-des-Neiges, for your agency in Shawinigan, for your recruitment company in Abitibi-Témiscamingue, for your headhunting company in the South Shore, for your Clinic in Edmonton
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe