Web Writing for your small business in Ottawa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Ottawa combines writing skills with a deep understanding of digital requirements, SEO for your small business in Ottawa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Ottawa.
Here are the requirements to follow for Web Writing for your small business in Ottawa:
A Web writer isn't just someone who writes well. Web Writing for your small business in Ottawa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Ottawa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Ottawa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Ottawa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Ottawa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Ottawa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Ottawa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Ottawa.
Web content for your small business in Ottawa has to be very precisely structured if you want to extend the time users spend on a website for your small business in Ottawa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Ottawa!
Web Writing for your small business in Ottawa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Ottawa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Ottawa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Verdun, for your NPO in Whitehorse, for your transportation company in Hochelaga-Maisonneuve, for your hockey league in Boisbriand, for your hotel in the Laurentians, for your restaurant in La Tuque, for your business in Saguenay, for your company in Halifax, for your SME in Mirabel, for your car dealership in Rivière-du-Loup, for your startup in Canada, for your small town in Rosemont, for your store in Candiac, for your shop in Sainte-Marie-de-Beauce, for your thrift shop in Estrie, for your shoe store in Trois-Rivières, for your clothing store in Rosemont, for your electronics store in Saint-Georges, for your robotics store in East-Broughton, for your eyewear store in Chicoutimi, for your furniture store in Charlottetown, for your construction company in Repentigny, for your hostel in Princeville, for your lodging in Laval, for your camping in Iqaluit, for your outfitter in Thetford Mines, for your printing house in Gaspésie, for your financial service company in Candiac, for your organization in Côte-des-Neiges, for your nonprofit organization in Mont-Tremblant, for your non profit organization in Halifax, for your small business in Halifax, for your insurance broker in Edmonton, for your human ressources in Centre-du-Québec, for your non profit in Rimouski, for your HR in Abitibi-Témiscamingue, for your warehouse in Scott, for your bed and breakfast in Rimouski, for your spa in La Prairie, for your brewery in the Eastern Townships, for your city in Saint-Eustache, for your town in Robertsonville, for your microbrewery in Kirkland, for your association in Saint-Jean-sur-Richelieu, for your tourism association in Longueuil, for your regional tourism association in Côte-des-Neiges, for your RTA in East-Broughton, for your pub in Saint-Hubert, for your bistro in Chambly, for your salon in Lachenaie, for your hairdressing salon in Magog, for your beauty salon in Boucherville, for your plumbing company in Lanaudière, for your sugar shack in Centre-du-Québec, for your agency in Saint-Laurent, for your recruitment company in Saint-Laurent, for your headhunting company in Saint-Hubert, for your Clinic in Plateau-Mont-Royal
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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