Web Writing for your small business in North Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in North Montreal combines writing skills with a deep understanding of digital requirements, SEO for your small business in North Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in North Montreal.
Here are the requirements to follow for Web Writing for your small business in North Montreal:
A Web writer isn't just someone who writes well. Web Writing for your small business in North Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in North Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in North Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in North Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in North Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in North Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in North Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in North Montreal.
Web content for your small business in North Montreal has to be very precisely structured if you want to extend the time users spend on a website for your small business in North Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in North Montreal!
Web Writing for your small business in North Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in North Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in North Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Shawinigan, for your NPO in Yellowknife, for your transportation company in Gatineau, for your hockey league in Scott, for your hotel in Montérégie, for your restaurant in Robertsonville, for your business in Montérégie, for your company in Saint-Hubert, for your SME in Magog, for your car dealership in Bas-Saint-Laurent, for your startup in Chaudière-Appalaches, for your small town in Quebec, for your store in Plateau-Mont-Royal, for your shop in Fredericton, for your thrift shop in La Tuque, for your shoe store in Lanaudière, for your clothing store in Chateauguay, for your electronics store in Saint-Joseph-de-Beauce, for your robotics store in Terrebonne, for your eyewear store in Montérégie, for your furniture store in Gatineau, for your construction company in Saint-Eustache, for your hostel in the Magdalen Islands, for your lodging in Mirabel, for your camping in Thetford Mines, for your outfitter in La Tuque, for your printing house in Gatineau, for your financial service company in Saint-Jean-sur-Richelieu, for your organization in Edmonton, for your nonprofit organization in Nuns' Island, for your non profit organization in Notre-Dame-des-Pins, for your small business in Winnipeg, for your insurance broker in Lachenaie, for your human ressources in Dorval, for your non profit in Chateauguay, for your HR in Sorel-Tracy, for your warehouse in Saint-Eustache, for your bed and breakfast in Laval, for your spa in Mascouche, for your brewery in Vancouver, for your city in Mont-Tremblant, for your town in Saint-Eustache, for your microbrewery in Québec Maritime, for your association in Candiac, for your tourism association in Estrie, for your regional tourism association in Mauricie, for your RTA in Estrie, for your pub in Calgary, for your bistro in Abitibi-Témiscamingue, for your salon in Pointe-Claire, for your hairdressing salon in Brossard, for your beauty salon in Gaspésie, for your plumbing company in Quebec, for your sugar shack in North Montreal, for your agency in Lasalle, for your recruitment company in Beauceville, for your headhunting company in Chandler, for your Clinic in Fredericton
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe