Web Writing for your small business in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in NDG combines writing skills with a deep understanding of digital requirements, SEO for your small business in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in NDG.
Here are the requirements to follow for Web Writing for your small business in NDG:
A Web writer isn't just someone who writes well. Web Writing for your small business in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in NDG.
Web content for your small business in NDG has to be very precisely structured if you want to extend the time users spend on a website for your small business in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in NDG!
Web Writing for your small business in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-Nord, for your NPO in Boisbriand, for your transportation company in Plessisville, for your hockey league in Lanaudière, for your hotel in Rimouski, for your restaurant in Rivière-du-Loup, for your business in Toronto, for your company in Vancouver, for your SME in Estrie, for your car dealership in Lanaudière, for your startup in Winnipeg, for your small town in Black Lake, for your store in Vancouver, for your shop in Québec Maritime, for your thrift shop in La Prairie, for your shoe store in Sainte-Thérèse, for your clothing store in Calgary, for your electronics store in Lévis, for your robotics store in Mascouche, for your eyewear store in Tremblant, for your furniture store in Scott, for your construction company in the Eastern Townships, for your hostel in Lasalle, for your lodging in Dorval, for your camping in Saint-Jean-sur-Richelieu, for your outfitter in East-Broughton, for your printing house in Plateau-Mont-Royal, for your financial service company in Bas-Saint-Laurent, for your organization in Saguenay-Lac-Saint-Jean, for your nonprofit organization in Saint-Hubert, for your non profit organization in Verdun, for your small business in Lévis, for your insurance broker in Sept-Îles, for your human ressources in Napierville, for your non profit in Mont-Tremblant, for your HR in Bromont, for your warehouse in North Montreal, for your bed and breakfast in Saint-Hyacinthe, for your spa in Quebec, for your brewery in Quebec, for your city in Beauport, for your town in Saint-Jérôme, for your microbrewery in Longueuil, for your association in Whitehorse, for your tourism association in Boisbriand, for your regional tourism association in Chaudière-Appalaches, for your RTA in Baie-Comeau, for your pub in the Eastern Townships, for your bistro in Lévis, for your salon in Hochelaga-Maisonneuve, for your hairdressing salon in the Eastern Townships, for your beauty salon in Lanaudière, for your plumbing company in Trois-Rivières, for your sugar shack in Saguenay, for your agency in Kirkland, for your recruitment company in Chambly, for your headhunting company in Granby, for your Clinic in Boisbriand
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe