Web Writing for your small business in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your small business in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Montreal.
Here are the requirements to follow for Web Writing for your small business in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your small business in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Montreal.
Web content for your small business in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your small business in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Montreal!
Web Writing for your small business in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in Plateau-Mont-Royal, for your transportation company in Saint-Jean-sur-Richelieu, for your hockey league in Verdun, for your hotel in Montreal, for your restaurant in Lasalle, for your business in Drummondville, for your company in Charlottetown, for your SME in Saint-Georges, for your car dealership in Rivière-du-Loup, for your startup in Joliette, for your small town in NDG, for your store in Boucherville, for your shop in Anjou, for your thrift shop in Mirabel, for your shoe store in East-Broughton, for your clothing store in Sept-Îles, for your electronics store in Sainte-Marie-de-Beauce, for your robotics store in Verdun, for your eyewear store in Whitehorse, for your furniture store in Regina, for your construction company in Rimouski, for your hostel in Côte-des-Neiges, for your lodging in Nord-du-Québec, for your camping in Saint-Eustache, for your outfitter in Sainte-Thérèse, for your printing house in Chicoutimi, for your financial service company in Vallée-Jonction, for your organization in Saint-Jean-sur-Richelieu, for your nonprofit organization in Halifax, for your non profit organization in Winnipeg, for your small business in Ottawa, for your insurance broker in Tremblant, for your human ressources in Candiac, for your non profit in Mauricie, for your HR in Granby, for your warehouse in Boucherville, for your bed and breakfast in Beauceville, for your spa in Scott, for your brewery in Ottawa, for your city in Vancouver, for your town in Scott, for your microbrewery in Charlottetown, for your association in Longueuil, for your tourism association in North Montreal, for your regional tourism association in Côte-des-Neiges, for your RTA in Saint-Georges, for your pub in Pierrefonds, for your bistro in Mont-Tremblant, for your salon in Beauport, for your hairdressing salon in Repentigny, for your beauty salon in Charlottetown, for your plumbing company in Côte-Nord, for your sugar shack in Napierville, for your agency in Yellowknife, for your recruitment company in Boisbriand, for your headhunting company in Lachenaie, for your Clinic in Centre-du-Québec
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe