Web Writing for your small business in Mirabel is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Mirabel combines writing skills with a deep understanding of digital requirements, SEO for your small business in Mirabel, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Mirabel.
Here are the requirements to follow for Web Writing for your small business in Mirabel:
A Web writer isn't just someone who writes well. Web Writing for your small business in Mirabel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Mirabel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Mirabel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Mirabel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Mirabel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Mirabel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Mirabel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Mirabel.
Web content for your small business in Mirabel has to be very precisely structured if you want to extend the time users spend on a website for your small business in Mirabel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Mirabel!
Web Writing for your small business in Mirabel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Mirabel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Mirabel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Ottawa, for your NPO in Mauricie, for your transportation company in Laval, for your hockey league in the Eastern Townships, for your hotel in Trois-Pistoles, for your restaurant in Fredericton, for your business in Joliette, for your company in Whitehorse, for your SME in Winnipeg, for your car dealership in Saguenay, for your startup in Lachenaie, for your small town in Iqaluit, for your store in Saint-Hubert, for your shop in the South Shore, for your thrift shop in Granby, for your shoe store in Longueuil, for your clothing store in Estrie, for your electronics store in Thetford Mines, for your robotics store in Scott, for your eyewear store in Quebec City, for your furniture store in Winnipeg, for your construction company in Kirkland, for your hostel in Plateau-Mont-Royal, for your lodging in Fredericton, for your camping in Vancouver, for your outfitter in Saguenay-Lac-Saint-Jean, for your printing house in Lévis, for your financial service company in Plessisville, for your organization in Terrebonne, for your nonprofit organization in Terrebonne, for your non profit organization in Shawinigan, for your small business in Edmonton, for your insurance broker in Chateauguay, for your human ressources in the Laurentians, for your non profit in Nuns' Island, for your HR in Victoriaville, for your warehouse in Ottawa, for your bed and breakfast in Robertsonville, for your spa in Verdun, for your brewery in Mirabel, for your city in Beauceville, for your town in Saint-Georges, for your microbrewery in Plessisville, for your association in Scott, for your tourism association in Notre-Dame-des-Pins, for your regional tourism association in La Prairie, for your RTA in Halifax, for your pub in Saint-Joseph-de-Beauce, for your bistro in the Laurentians, for your salon in Victoriaville, for your hairdressing salon in Chambly, for your beauty salon in Black Lake, for your plumbing company in Sherbrooke, for your sugar shack in the South Shore, for your agency in Vallée-Jonction, for your recruitment company in Edmonton, for your headhunting company in Sainte-Marie-de-Beauce, for your Clinic in the Eastern Townships
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe