Web Writing for your small business in Lévis is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Lévis combines writing skills with a deep understanding of digital requirements, SEO for your small business in Lévis, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Lévis.
Here are the requirements to follow for Web Writing for your small business in Lévis:
A Web writer isn't just someone who writes well. Web Writing for your small business in Lévis is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Lévis and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Lévis, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Lévis aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Lévis just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Lévis that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Lévis, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Lévis.
Web content for your small business in Lévis has to be very precisely structured if you want to extend the time users spend on a website for your small business in Lévis. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Lévis!
Web Writing for your small business in Lévis also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Lévis, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Lévis. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boisbriand, for your NPO in La Tuque, for your transportation company in Trois-Rivières, for your hockey league in Saint-Hyacinthe, for your hotel in Beauport, for your restaurant in Black Lake, for your business in Sept-Îles, for your company in Montérégie, for your SME in Chicoutimi, for your car dealership in Sherbrooke, for your startup in Anjou, for your small town in Mauricie, for your store in Saint-Hubert, for your shop in Estrie, for your thrift shop in Yellowknife, for your shoe store in Trois-Pistoles, for your clothing store in Saguenay, for your electronics store in Saint-Jean-sur-Richelieu, for your robotics store in Côte-Nord, for your eyewear store in Sherbrooke, for your furniture store in Trois-Rivières, for your construction company in Rosemont, for your hostel in Verdun, for your lodging in Côte-Nord, for your camping in Kirkland, for your outfitter in Kirkland, for your printing house in Thetford Mines, for your financial service company in Repentigny, for your organization in Magog, for your nonprofit organization in Baie-Comeau, for your non profit organization in Mascouche, for your small business in Joliette, for your insurance broker in Abitibi-Témiscamingue, for your human ressources in Montérégie, for your non profit in Mirabel, for your HR in Centre-du-Québec, for your warehouse in Montérégie, for your bed and breakfast in Lachenaie, for your spa in Ottawa, for your brewery in Montérégie, for your city in Drummondville, for your town in Boucherville, for your microbrewery in Rivière-du-Loup, for your association in Gaspésie, for your tourism association in Saint-Jean-sur-Richelieu, for your regional tourism association in Vancouver, for your RTA in Sorel-Tracy, for your pub in Napierville, for your bistro in Saint-Eustache, for your salon in Kirkland, for your hairdressing salon in Lachenaie, for your beauty salon in Lachine, for your plumbing company in Trois-Pistoles, for your sugar shack in Fredericton, for your agency in the Eastern Townships, for your recruitment company in Granby, for your headhunting company in Fredericton, for your Clinic in Victoriaville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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