Web Writing for your small business in Lévis is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in Lévis combines writing skills with a deep understanding of digital requirements, SEO for your small business in Lévis, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Lévis.
Here are the requirements to follow for Web Writing for your small business in Lévis:
A Web writer isn't just someone who writes well. Web Writing for your small business in Lévis is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Lévis and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in Lévis, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in Lévis aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Lévis just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Lévis that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Lévis, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Lévis.
Web content for your small business in Lévis has to be very precisely structured if you want to extend the time users spend on a website for your small business in Lévis. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Lévis!
Web Writing for your small business in Lévis also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Lévis, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Lévis. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chicoutimi, for your NPO in La Tuque, for your transportation company in Dorval, for your hockey league in Whitehorse, for your hotel in Charlottetown, for your restaurant in Notre-Dame-des-Pins, for your business in Lac-Saint-Jean, for your company in Boisbriand, for your SME in Mont-Tremblant, for your car dealership in Trois-Rivières, for your startup in Halifax, for your small town in Beauport, for your store in Chicoutimi, for your shop in Vancouver, for your thrift shop in Iqaluit, for your shoe store in Gatineau, for your clothing store in Lévis, for your electronics store in Saint-Eustache, for your robotics store in Lasalle, for your eyewear store in Saint-Jérôme, for your furniture store in Hochelaga-Maisonneuve, for your construction company in Lévis, for your hostel in Halifax, for your lodging in Winnipeg, for your camping in Vallée-Jonction, for your outfitter in Saint-Hyacinthe, for your printing house in North Montreal, for your financial service company in Verdun, for your organization in Drummondville, for your nonprofit organization in Plessisville, for your non profit organization in North Montreal, for your small business in Centre-du-Québec, for your insurance broker in Saguenay, for your human ressources in Côte-Nord, for your non profit in Nuns' Island, for your HR in Saint-Eustache, for your warehouse in Candiac, for your bed and breakfast in Ottawa, for your spa in Gatineau, for your brewery in Saint-Léonard, for your city in Trois-Pistoles, for your town in Saguenay-Lac-Saint-Jean, for your microbrewery in Scott, for your association in Joliette, for your tourism association in Longueuil, for your regional tourism association in Mascouche, for your RTA in Saint-Georges, for your pub in Plessisville, for your bistro in Outaouais, for your salon in Princeville, for your hairdressing salon in Yellowknife, for your beauty salon in Estrie, for your plumbing company in Canada, for your sugar shack in Mont-Tremblant, for your agency in Whitehorse, for your recruitment company in Saint-Eustache, for your headhunting company in Saint-Joseph-de-Beauce, for your Clinic in Lachine
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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