Web Writing for your small business in the Laurentians is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your small business in the Laurentians combines writing skills with a deep understanding of digital requirements, SEO for your small business in the Laurentians, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in the Laurentians.
Here are the requirements to follow for Web Writing for your small business in the Laurentians:
A Web writer isn't just someone who writes well. Web Writing for your small business in the Laurentians is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in the Laurentians and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your small business in the Laurentians, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your small business in the Laurentians aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in the Laurentians just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in the Laurentians that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in the Laurentians, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in the Laurentians.
Web content for your small business in the Laurentians has to be very precisely structured if you want to extend the time users spend on a website for your small business in the Laurentians. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in the Laurentians!
Web Writing for your small business in the Laurentians also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in the Laurentians, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in the Laurentians. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Hubert, for your NPO in Hochelaga-Maisonneuve, for your transportation company in Lachine, for your hockey league in Dorval, for your hotel in Côte-des-Neiges, for your restaurant in Laval, for your business in Black Lake, for your company in Saguenay, for your SME in Iqaluit, for your car dealership in Drummondville, for your startup in Québec Maritime, for your small town in the Laurentians, for your store in Yellowknife, for your shop in Thetford Mines, for your thrift shop in Gaspé, for your shoe store in Kirkland, for your clothing store in Black Lake, for your electronics store in Robertsonville, for your robotics store in Ottawa, for your eyewear store in the Magdalen Islands, for your furniture store in Lasalle, for your construction company in Chicoutimi, for your hostel in Princeville, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Quebec, for your outfitter in Tremblant, for your printing house in Drummondville, for your financial service company in Lachenaie, for your organization in Kirkland, for your nonprofit organization in Lanaudière, for your non profit organization in Napierville, for your small business in Mont-Tremblant, for your insurance broker in Côte-Nord, for your human ressources in Charlottetown, for your non profit in Hochelaga-Maisonneuve, for your HR in Chandler, for your warehouse in Shawinigan, for your bed and breakfast in Repentigny, for your spa in Gaspésie, for your brewery in Hochelaga-Maisonneuve, for your city in Repentigny, for your town in Ottawa, for your microbrewery in Baie-Comeau, for your association in Halifax, for your tourism association in Estrie, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Mascouche, for your pub in Mauricie, for your bistro in Granby, for your salon in Lac-Saint-Jean, for your hairdressing salon in the Magdalen Islands, for your beauty salon in Saint-Georges, for your plumbing company in Lasalle, for your sugar shack in Regina, for your agency in Chambly, for your recruitment company in Terrebonne, for your headhunting company in Bas-Saint-Laurent, for your Clinic in Mauricie
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe